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TV Ratings Wednesday: ABC Comedies, 'Human Target,' 'L&O:SVU' Up; 'Live To Dance,' 'People's Choice Awards,' Tumble

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January 6th, 2011

Scoreboard NBC ABC CBS FOX Uni CW
Adults 18-49: rating/Share 2.7/8 2.7/8 2.4/7 1.7/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 2.1/7 2.1/7 2.1/7 1.0/3 1.7/5 0.3/1
Total Viewers (million) 9.396 7.359 8.913 6.308 3.849 0.941


ABC's comedies came back strongly after a nearly one month repeat hiatus, while a special 2 hour Law & Order: SVU improved significantly on its last outing as ABC and NBC tied in the adults 18-49 ratings on Wednesday night.

Since their last original airing on 12/8/10, all of ABC's comedies returned up strongly. The Middle's 2.8 adults 18-49 rating was up 17%, and Better With You's 2.5 rating grew 14%. Modern Family increased 14% to a 4.8 rating, while Cougar Town was up 12% to a 2.9 rating. The ABC News special Extreme Weight Loss: Celebrities Tell All drew just a 1.6 adults 18-49 rating.

Moving to its regular timeslot, CBS's Live To Dance crashed 25% to a 1.8 adults 18-49 rating. Folks that guessed that Live To Dance would suffer a ratings beat down vs. American Idol were so right, that the beat down began even before Idol did! While the 37th Annual People's Choice Awards fell to a 2.7 adults 18-49 rating, down 21% vs. last year's show (3.4 rating), and its second lowest ever rating. It topped only the writer's strike year of 2008.

Also moving to a new timeslot, NBCs Minute To Win It slipped 5% (vs. 12/21/10) to a 2.1 adults 18-49 rating. In a special double episode, Law & Order: SVU was up 16% (vs. a regular episode on 12/1/10) to a 2.9 adults 18-49 rating.

In a measure of how far it had already fallen, Fox's Human Target double episodes were up 21% (vs. 12/22/10), but still each only reached a 1.7 adults 18-49 rating. The show's headed for the dumpster.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, January 5, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC THE MIDDLE 2.8 9 9.323
NBC Minute To Win It 1.9 6 6.072
CBS Live To Dance 1.8 6 7.588
FOX Human Target 1.7 5 6.167
CW HELLCATS - R 0.4 1 1.172
8:30 ABC Better With You 2.5 7 7.431
NBC Minute To Win It 2.4 7 7.472
CBS Live To Dance 1.8 5 7.988
FOX Human Target 1.6 5 6.151
CW HELLCATS - R 0.3 1 0.966
9:00 ABC Modern Family 4.8 13 11.756
CBS THE 37TH ANNUAL PEOPLE'S CHOICE AWARDS 2.6 7 9.935
NBC LAW & ORDER:  SVU 2.6 7 9.567
FOX Human Target 1.7 5 6.506
CW HELLCATS - R 0.3 1 0.864
9:30 NBC LAW & ORDER:  SVU 3.2 9 11.478
CBS THE 37TH ANNUAL PEOPLE'S CHOICE AWARDS 2.9 8 10.252
ABC Cougar Town 2.9 8 6.745
FOX Human Target 1.7 4 6.408
CW HELLCATS - R 0.2 1 0.763
10:00 NBC LAW & ORDER:  SVU 3.0 8 10.959
CBS THE 37TH ANNUAL PEOPLE'S CHOICE AWARDS 2.8 8 9.200
ABC PRIMETIME:  CELEBRITY WEIGHT LOSS 1.8 5 4.696
10:30 NBC LAW & ORDER:  SVU 2.9 9 10.826
CBS THE 37TH ANNUAL PEOPLE'S CHOICE AWARDS 2.5 8 8.513
ABC PRIMETIME:  CELEBRITY WEIGHT LOSS 1.5 5 4.203

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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