ABC Wins Thursday in Adults 18-49; ‘Wipeout’ Marks Most-Watched-Ever Telecast

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

Marking a Season High on the Night, ABC Wins Thursday Among Adults 18-49

Opening its Winter Season at No. 1 Among Key Demographics,

ABC’s “Wipeout” Generates the Series’ Biggest Audience Ever

“Wipeout” Scores ABC’s Strongest Non-Sports Performance in the Hour in Well

Over 1 Year in Viewers and Young Adults and in Nearly 8 Years with Teens 12-17

Drawing its Biggest Audience Since Early November, ABC’s “Grey’s” Stands

As the No. 1 Series in its Hour with Adults 18-49 for the 11th Straight Airing

“Private Practice” is the No. 1 Scripted Show in the 10 O’clock Hour

Among Adults 18-34 and Across All Key Women Demographics

Thursday Night (8:00-11:00 p.m.)

ABC won Thursday night in Adults 18-49, besting CBS with its all-original line up by 6% (3.6/10 vs. 3.4/9).

  • Hitting a season high on the evening in Adults 18-49, the Net generated its best non-sports Thursday performance since last May – since 5/20/10.

“Wipeout” (8:00-9:00 p.m.)

ABC’s Winter premiere of “Wipeout” opened at No. 1 in the 8 o’clock hour among Adults 18-49 (3.7/11 – tied w/CBS), giving the Net its first No. 1 ranking in the time period this season with regular programming against CBS’ original comedies (“Big Bang Theory”/”$#! My Dad Says”).  The ABC unscripted series also ran No. 1 in the hour with Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.  In fact it was Thursday’s No. 1 TV show with Kids 2-11, qualifying as broadcast TV’s top-rated regular primetime telecast of the 2010-11 season.

  • In viewers (11.6 million) and young adults (3.7/11), “Wipeout” produced ABC’s strongest non-sports performance in the time period in well over 1 year – since 9/24/09.  The broad-appealing series generated the Net’s highest non-sports Teen 12-17 (3.5/12) number in the hour in nearly 8 years – since 2/6/03.  Furthermore among Kids 2-11 (4.4/15), it equaled ABC’s strongest number in the hour in close to 9 years – since 2/14/02.

  • “Wipeout” opened its Winter season with the series’ most-watched telecast ever, while matching its 2nd-best-ever number with Adults 18-49.  “Wipeout” also achieved series-highs with Teens 12-17 and Kids 2-11.

“Grey’s Anatomy” (9:00-10:00 p.m.)

Up from its most-recent original airing in early December, ABC’s “Grey’s Anatomy” dominated Thursday’s 9 o’clock hour in Adults 18-49, registering as the No. 1 series in the slot for its 11th consecutive telecast this season.  Grey’s beat out its nearest competition in the time period by 27% (4.2/11 vs. 3.3/9 – CBS’ original “CSI”).  Building on its last first-run broadcast (on 12/2/10) in Total
Viewers (+6%) and Adults 18-49 (+5%), Grey’s drew its biggest overall audience since early-November and hit its highest Adult 18-49 number since mid-November – since 11/4/10 and 11/18/10, respectively.

“Private Practice” (10:00-11:00 p.m.)

ABC’s “Private Practice” stood as the No. 1 scripted show in the 10 o’clock hour with Adults 18-34 (2.1/6) and across all key Women demographics: W18-34 (3.2/9), W18-49 (4.2/11) and W25-54 (5.0/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/6/11.

blog comments powered by Disqus