Hitting a 5-Year-High, ABC's 'Dick Clark's New Year's Rockin' Eve' Towers Over Late-Night

Categories: Network TV Press Releases

Written By

January 7th, 2011

via press release:

ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2011 – Part 1” Tops its Combined Competition by Wide Margins in Viewers and Young Adults

The ABC New Year’s Late-Night Bash Bests Every Prime Entertainment

TV Program During the Week in Both Total Viewers and Adults 18-49

Jumping by 1.1 Million Viewers with its 2nd Consecutive Year of Growth,

“New Year’s Rockin’ Eve– Part 1” Attracts its Biggest Audience in 5 Years

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2011 – Part 1” (11:30 p.m. -12:33 a.m.):

ABC’s annual broadcast of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2011 – Part 1” attracted an average audience of 18.8 million Total Viewers and 8.1 million Adults 18-49 (6.2/23).

  • Widening its winning advantages over other network New Year’s Eve specials, “Dick Clark’s New Year’s Rockin’ Eve – Part 1” outdelivered the combined audiences of NBC’s “New Year’s Eve with Carson Daly - Late Night” and Fox’s “New Year’s Eve - Times Square ‘10” by an impressive 30% in Total Viewers (18.8 vs. 14.5 million – NBC and Fox combined) and 31% in Adults 18-49 (8.1 million vs. 6.2 million).
  • The top New Year’s Eve program on cable, BET’s “106 & Party” (2.0 million Total Viewers and 1.2 million Adults 18-49 from 11:00 p.m. – 1:00 a.m.), attracted just a small fraction of the audience of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2011 – Part 1.”
  • Comparing it to all primetime shows for the week (week of December 27, 2010), “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2011 – Part 1” qualified as the week’s No. 1 non-sports television program in both Total Viewers and Adults 18-49.
  • Jumping by 1.1 million viewers year over year (18.8 million vs. 17.7 million) with its 2nd straight year of growth, “New Year’s Rockin’ Eve – Part 1” pulled in its biggest audience in 5 yearssince 12/31/05. Drawing strong numbers with younger viewers, the show also hit a 5-year-high with and Teens 12-17 (5.5/23) and equaled its top Kids 2-11 rating (4.7/22) in 7 years – since 12/31/05 and 12/31/03, respectively.

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2011 – Part 2” (1:08-2:06 a.m.):

Despite the late time period, the second segment of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest – Part 2” attracted an average audience of 5.2 million Total Viewers and 2.5 million Adults 18-49.

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 12/31/10.

 
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