TV Ratings Friday: 'Cotton Bowl' Puts Fox On Top, 'Medium' Steady, 'CSI:NY' Slips

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January 8th, 2011

Rating/Share: Adults 18-49 2.8/9 1.6/5 1.5/4 1.3/4 0.5/2
Total Viewers (million) 9.386 5.321 7.900 5.086 1.370

Due to the nature of live sports programming the ratings for Fox (Cotton Bowl) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

The Cotton Bowl on Fox averaged a 2.8 adults 18-49 rating to put Fox on top of Friday's 18-49 ratings for the night. I'll add historical comparsions for the Cotton Bowl later.

Heading towards a January 21 series finale, Medium's 1.4 adults 18-49 rating was the same as its last new episode on 12/3/10, while CSI:NY's 1.6 adults 18-49 rating was down a tenth (vs. 12/3).

Supernanny's 1.3 adults 18-49 rating equalled its season high. Primetime: What Would You Do? was up sharply (vs. 12/17) increasing 31% to a 1.7 adults 18-49 rating. 20/20 finished the night with a 1.7 adults 18-49 rating.

A two hour Dateline:NBC drew a 1.3 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday,  January 7, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
CBS MEDIUM 1.4 5 6.828
ABC Supernanny 1.3 4 4.898
NBC Minute To Win It - R 1.1 4 4.147
CW Smallville - R 0.6 2 1.549
CBS MEDIUM 1.4 5 6.970
NBC Minute To Win It - R 1.4 4 4.426
ABC Supernanny 1.3 4 4.720
CW Smallville - R 0.5 2 1.445
ABC PRIMETIME:  What Would You Do? 1.6 5 5.026
CBS CSI:  NY 1.5 5 9.238
NBC Dateline:  NBC 1.2 4 4.872
CW Supernatural - R 0.5 1 1.176
9:30 FOX AT&T COTTON BOWL CLASSIC 3.3 10 10.258
CBS CSI:  NY 1.7 5 9.647
ABC PRIMETIME:  What Would You Do? 1.7 5 5.283
NBC Dateline:  NBC 1.3 4 5.304
CW Supernatural - R 0.5 2 1.310
10:00 ABC 20/20 1.7 5 5.874
NBC Dateline:  NBC 1.4 4 5.842
CBS THE Mentalist - R 1.3 4 7.394
10:30 ABC 20/20 1.8 5 6.125
NBC Dateline:  NBC 1.4 4 5.928
CBS THE Mentalist - R 1.3 4 7.323

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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