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TV Ratings Saturday: Jets/Colts AFC Wild Card Game Buries The Competition

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January 9th, 2011

Scoreboard NBC CBS ABC FOX
Adults 18-49 Rating/Share 10.2/29 0.8/2 0.8/2 0.7/2
Total Viewers (million) 28.823 5.021 2.659 2.955

Due to the nature of live sports programming the ratings for NBC (NFL Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

The game was in doubt until the final seconds, but the ratings avalanche was not. Of course, the Jets/Colts AFC Wild Card game dominated Saturday's ratings. The preliminary ratings below (and in NBC's press release) give an indication of how dominant, but it's best to wait for the final ratings for historical comparisons.

Fox's original TV movie Change Of Plans, scored a 0.7 adults 18-49 rating, about half what the normal Saturday line up of COPS/America's Most Wanted typically  does.

CBS's 48 Hours Mystery drew just a 0.8 adults 18-49 rating.

Broadcast primetime ratings for Saturday, January 8, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 NBC AFC WILD CARD PLAYOFF GAME 10.3 31 29.847
ABC Wipeout - R 1.1 3 4.013
FOX CHANGE OF PLANS 0.7 2 2.947
CBS Blue Bloods - R 0.5 2 4.051
8:30 NBC AFC WILD CARD PLAYOFF GAME 9.7 28 28.581
ABC Wipeout - R 1.3 4 4.161
FOX CHANGE OF PLANS 0.7 2 2.822
CBS Blue Bloods - R 0.6 2 4.486
9:00 NBC AFC WILD CARD PLAYOFF GAME 10.3 29 29.581
CBS CSI -R 0.8 2 5.193
FOX CHANGE OF PLANS 0.7 2 2.980
ABC The Bachelor - R 0.6 2 2.090
9:30 NBC AFC WILD CARD PLAYOFF GAME 9.7 28 26.940
CBS CSI -R 1.1 3 5.779
FOX CHANGE OF PLANS 0.7 2 3.072
ABC The Bachelor - R 0.6 2 1.962
10:00 NBC AFC WILD CARD PLAYOFF GAME 10.2 29 27.683
CBS 48 Hours Mystery 0.9 3 5.148
ABC The Bachelor - R 0.6 2 1.803
10:30 NBC AFC WILD CARD PLAYOFF GAME 11.1 32 30.305
CBS 48 Hours Mystery 1.0 3 5.468
ABC The Bachelor - R 0.6 2 1.924

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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