‘Gold Rush: Alaska’ Returns with a Vengeance, Watched by 3.7 Million on Friday

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via press release:
GOLD RUSH: ALASKA RETURNS WITH A VENGEANCE, WATCHED BY
3.7 MILLION PEOPLE IN ITS FOURTH PREMIERE
(Silver Spring, Md.) – Discovery Channel’s GOLD RUSH: ALASKA continues to dominate on Fridays, with the January 7 premiere episode The Ultimate Price earning a 2.6 HH rating and 1.93 in the key P25-54 demo.  The 10PM premiere telecast, watched by 3.7 million people, was +30% over the third episode, which premiered December 17, 2010 (1.93 vs 1.48 P25-54).

Compared to all Discovery Channel programming in 2010, only telecasts of DEADLIEST CATCH, AFTER THE CATCH and LIFE brought higher P25-54 ratings.

Gold Rush “The Ultimate Price”
Friday 1/7/11, L+SD, Coverage AA%

·        HH:  2.60 AA% and 2,612k
·        3,706k P2+
·        P25-54:  1.93 AA% and 2,077k (half hours: 1.85/2.01 skew: 70% male)
·        P18-49:  1.74 AA% and 1,957k
·        P18-34:  1.46 AA% and 844k
·        M25-54:  2.76 and 1,459k
·        W25-54:  1.13 and 618k
·        M18-49:  2.36 and 1,316k
·        M18-34:  1.75 and 507k
GOLD RUSH: ALASKA returns Friday, January 14th at 10PM ET/PT for the fifth in its 10-episode run.

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