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TV Ratings Sunday: With Help from NFL, Fox Animations Surge, 'Bob's Burgers' Strong ; 'The Cape' Premieres OK; Housewives, Brothers & Sisters Stable

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January 10th, 2011

Scoreboard FOX ABC CBS NBC Uni
Adults 18-49: rating/Share 7.1/17 2.6/7 2.2/6 1.8/5 0.6/2
Adults 18-34: Rating/Share 6.8/19 2.0/5 1.3/4 1.4/4 0.6/2
Total Viewers (million) 17.403 9.433 10.258 7.003 1.686

Due to the nature of live sports programming the ratings for Fox (NFL Overrun, post game coverage) between 7p-8p  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

All ratings points below are adults 18-49 unless otherwise specified.

With the huge lead-in NFL Wild Card game Fox easily won the night with adults 18-49 and total viewers.

Fox animations took advantage of the big lead-in and Bob's Burgers scored the highest-rated new series premiere of the season with a 4.5 rating.   The Simpsons which got the most benefit out of the playoff game surged 78% from its last original on 12/12 to a 5.7 rating, its highest of the season.  Family Guy was up 18% to a 4.7, also a season high.  Cleveland Show made its new time period debut and it too saw season highs.  It was up 13% vs. its last original to a 3.5 rating.

The Cape premiered to a 2.6 rating and averaged 8.4 million viewers between 9-11p. which by NBC standards seems decent enough.  The bad news is ratings typically erode after heavily promoted premieres. But the good news is The Cape was very stable over the 2 hours with the first half hour getting a 2.5 rating and each of the last three half hours a 2.6.

60 Minutes (1.6  ) devoted significant coverage to the Tucson shootings but was down 24% from its last (and football-fueled) telecast, and Dateline NBC (1.1) was a special edition anchored by Brian Williams from Tucson but was down 21%.

CSI: Miami was up 14% from last week to a 2.5 rating and Undercover Boss was flat week over week with a 3.0 rating.

ABC wound up second for the night with adults 18-49.  Both Desperate Housewives (3.8) and Brothers & Sisters (2.3) were flat vs. last week's final numbers.

Broadcast primetime ratings for Sunday, January 9, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX NFC Wild Card Packers-Eagles Overrun 13.0/34 35.96
ABC America's Funniest Home Videos 1.8/5 7.55
CBS 60 Minutes 1.6/4 10.45
NBC Dateline NBC 0.7/2 3.99
7:30 FOX NFC Wild Card Packers-Eagles Overrun/Post Game 11.0/28 29.74
8:00 FOX The Simpsons 5.7/14 12.65
ABC Extreme Makeover: Home Edition 2.6/6 9.11
CBS CSI: Miami 2.5/6 11.90
NBC Dateline NBC 1.5/4 7.25
8:30 FOX Bob's Burgers (Premiere) 4.5/11 9.41
9:00 FOX Family Guy 4.7/11 9.29
ABC Desperate Housewives 3.8/9 12.69
CBS Undercover Boss 3.0/7 11.60
NBC The Cape (Premiere) 2.6/6 8.50
9:30 FOX Cleveland Show 3.5/8 7.36
10:00 NBC The Cape (Premiere) 2.6/7 8.28
ABC Brothers & Sisters 2.3/6 8.38
CBS Criminal Minds (R) 1.8/5 7.09
9:00 NBC The Cape 2.5/6 8.59
9:30 NBC The Cape 2.6/6 8.40
10:00 NBC The Cape 2.6/6 8.16
10:30 NBC The Cape 2.6/7 8.41

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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