Will 2010-11 Be A Broadcast TV Season Without A Rookie Hit?

Categories: 1-Featured,Broadcast TV

Written By

January 10th, 2011

We've only gone through 15 weeks of the 35 week season, but the 2010-11 hasn't produced a new show that anyone (except perhaps the CBS PR department) could call a "hit".

The closest the broadcast rookie class has come is the CBS comedy Mike & Molly, which ranks #21 among broadcast primetime shows for adults 18-49. It's maintained its ratings relatively well, and recent episodes are close to its season average. The same cannot be said for Hawaii Five-O at #24, it's well off its early season highs and if current ratings trends holds will fall out of the top 25 before the end of the season.

Are DVRs hobbling new shows in the 10pm hour? Someone forgot to mention that meme to the viewers of The Walking Dead or Jersey Shore.

This week begins the 'mid-season' premieres, will one of them break out and become the hit that 2010-11 is lacking so far or have the highest rated shows of the season already premiered?

Top 25 broadcast shows for adults 18-49 Season To Date, through 1/2/11:

Rank Shows Net 18-49 Rating 18-49 Viewers (000)
1 NBC Sunday Night Football NBC 8.1 10,818
2 SUNDAY NIGHT NFL PRE-KICK NBC 5.8 8,856
3 GREY'S ANATOMY ABC 5.0 7,026
4 Modern Family ABC 4.9 6,566
5 Two and a Half Men CBS 4.8 6,329
6 Glee FOX 4.8 5,271
7 Big Bang Theory, THE CBS 4.7 5,132
8 THE OT FOX 4.7 5,095
9 Dancing with the Stars ABC 4.6 4,567
10 Desperate Housewives ABC 4.4 4,393
11 SURVIVOR: NICARAGUA CBS 4.3 4,288
12 NCIS CBS 4.2 4,255
13 OFFICE NBC 4.2 4,129
14 Family Guy FOX 4.1 3,986
15 DANCING W/STARS RESULTS ABC 4.0 3,725
16 Criminal Minds CBS 4.0 3,665
17 FOOTBALL NT AMERICA PT 3 NBC 4.0 3,563
18 HOUSE FOX 3.9 3,499
19 How I Met Your Mother CBS 3.9 3,484
20 NCIS: LOS ANGELES CBS 3.8 2,932
21 MIKE & MOLLY CBS 3.8 2,891
22 Amazing Race 17 CBS 3.8 2,751
23 Simpsons FOX 3.8 2,610
24 Hawaii Five-0 CBS 3.7 2,542
25 Undercover Boss CBS 3.7 2,532

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Note that these season average ratings are “Most Current” measurements which are substantially Live+7 day DVR viewing, combined with LIve+Same Day DVR viewing for the most recent 2 weeks.

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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