Will 2010-11 Be A Broadcast TV Season Without A Rookie Hit?
We’ve only gone through 15 weeks of the 35 week season, but the 2010-11 hasn’t produced a new show that anyone (except perhaps the CBS PR department) could call a “hit”.
The closest the broadcast rookie class has come is the CBS comedy Mike & Molly, which ranks #21 among broadcast primetime shows for adults 18-49. It’s maintained its ratings relatively well, and recent episodes are close to its season average. The same cannot be said for Hawaii Five-O at #24, it’s well off its early season highs and if current ratings trends holds will fall out of the top 25 before the end of the season.
Are DVRs hobbling new shows in the 10pm hour? Someone forgot to mention that meme to the viewers of The Walking Dead or Jersey Shore.
This week begins the ‘mid-season’ premieres, will one of them break out and become the hit that 2010-11 is lacking so far or have the highest rated shows of the season already premiered?
Top 25 broadcast shows for adults 18-49 Season To Date, through 1/2/11:
|Rank||Shows||Net||18-49 Rating||18-49 Viewers (000)|
|1||NBC SUNDAY NIGHT FOOTBALL||NBC||8.1||10,818|
|2||SUNDAY NIGHT NFL PRE-KICK||NBC||5.8||8,856|
|5||TWO AND A HALF MEN||CBS||4.8||6,329|
|7||BIG BANG THEORY, THE||CBS||4.7||5,132|
|9||DANCING WITH THE STARS||ABC||4.6||4,567|
|15||DANCING W/STARS RESULTS||ABC||4.0||3,725|
|17||FOOTBALL NT AMERICA PT 3||NBC||4.0||3,563|
|19||HOW I MET YOUR MOTHER||CBS||3.9||3,484|
|20||NCIS: LOS ANGELES||CBS||3.8||2,932|
|21||MIKE & MOLLY||CBS||3.8||2,891|
|22||AMAZING RACE 17||CBS||3.8||2,751|
Note that these season average ratings are “Most Current” measurements which are substantially Live+7 day DVR viewing, combined with LIve+Same Day DVR viewing for the most recent 2 weeks.
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.