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ESPN Tops Cable Ratings; Plus OWN First Full Week vs. The Competition

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January 11th, 2011

With its penultimate week of college bowl games, ESPN had another easy win for cable primetime viewership, and adults 18-49 viewership.

You cannot stop SpongeBob, you can only hope to contain him, as order has been restored to Bikini Bottom, and Nickelodeon has returned to the top of the total day average viewership rankings.

Folks hoping for ESPN to move off the top spot don't have too much longer to wait, the BCS Championship Game will give them the easy win this week, but that may be it for them for awhile.

Special OWN Update!

In its's first full week of programming, OWN: The Oprah Winfrey Network was well behind Lifetime, but reasonably competitive already with Hallmark and Oxygen.

OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD) Week of January 3-9, 2011

Network (000s)
Lifetime 502
Hallmark 153
Oxygen 151
OWN 129

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SELECTED NETWORKS Total Day Women 25-54 (Live+SD) Week of January 3-9, 2011

Network (000s)
LIFE 260
OXYG 100
HALL 93
OWN 66

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For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of January 3-9, 2011

Network (000s)
ESPN 4,386
DSNY 2,644
TNT 2,018
FOXN 1,954
USA 1,907
AMC 1,652
A&E 1,620
FAM 1,548
LIFE 1,498
NAN 1,479
DISC 1,477
HIST 1,475
TBSC 1,451
FX 1,433
HGTV 1,321
MTV 1,314
TLC 1,225
ADSM 1,187
TRU 1,137
FOOD 1,049
SYFY 1,043
BRAV 1,028
SPK 1,024
TVLD 931
NKJR 846

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN 1,964
USA 883
TNT 859
MTV 818
TBSC 816
A&E 801
FX 775
DISC 738
LIFE 681
FAM 679
HIST 650
BRAV 636
TRU 567
ADSM 565
TLC 540
DSNY 524
CMDY 507
AMC 502
FOOD 501
SPK 474
HGTV 468
SYFY 467
NAN 435
EN 409
VH1 374

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,209
DSNY 1,671
ESPN 1,572
NAN 1,562
TNT 1,349
ADSM 1,283
FOXN 1,178
USA 1,097
TOON 963
A&E 882
AMC 880
TBSC 853
FX 827
FAM 794
HIST 782
DISC 757
LIFE 745
HGTV 728
TRU 706
MTV 680
FOOD 677
SPK 612
TVLD 610
NKJR 563
TLC 531

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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