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Live+7 DVR Ratings, No Competition Edition: 'Human Target' Tops Week's Rankings

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January 11th, 2011

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were only 8 such programs in the list for the week below, so the lists below include ALL of them.

The fourteenth week of the broadcast season (December 20-26) had almost no original, regular shows, and only two scripted shows, that Fox's Human Target was almost by default at the top of the week's rankings.

Human Target lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 0.5 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Human Target topped the % adults 18-49 ratings increase from DVR viewing, adding 36% to its Live+Same Day adults 18-49 ratings.

Human Target also topped the absolute average viewership gained from DVR viewing, adding 1.362 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Human Target-12/22 FOX 1.4 1.9 0.5 36%
2 MILLION DOLLAR DROP-TUE-12/21 FOX 2.0 2.1 0.1 5%
3 Skating With The Stars-12/20 ABC 0.5 0.6 0.1 20%
4 Undercovers-12/22 NBC 1.1 1.2 0.1 9%
5 Minute To Win It-TUE-12/21 NBC 2.2 2.2 0.0 0%
6 FOOTBALL NT AMERICA PT 2-12/26 NBC 1.5 1.5 0.0 0%
7 OT, THE-12/26 FOX 4.2 4.2 0.0 0%
8 FOOTBALL NT AMERICA PT 3-12/26 NBC 2.3 2.3 0.0 0%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 HUMAN TARGET-12/22 FOX 1.4 1.9 0.5 36%
3 Skating With The Stars-12/20 ABC 0.5 0.6 0.1 20%
4 Undercovers-12/22 NBC 1.1 1.2 0.1 9%
2 MILLION DOLLAR DROP-TUE-12/21 FOX 2.0 2.1 0.1 5%
5 Minute To Win It-TUE-12/21 NBC 2.2 2.2 0.0 0%
6 FOOTBALL NT AMERICA PT 2-12/26 NBC 1.5 1.5 0.0 0%
7 OT, THE-12/26 FOX 4.2 4.2 0.0 0%
8 FOOTBALL NT AMERICA PT 3-12/26 NBC 2.3 2.3 0.0 0%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 HUMAN TARGET-12/22 FOX 5,779 7,141 1,362 24%
2 Undercovers-12/22 NBC 4,218 4,732 514 12%
3 Minute To Win It-TUE-12/21 NBC 7,048 7,281 233 3%
4 MILLION DOLLAR DROP-TUE-12/21 FOX 5,577 5,805 228 4%
5 Skating With The Stars-12/20 ABC 3,375 3,529 154 5%
6 OT, THE-12/26 FOX 11,862 11,864 2 0%
7 FOOTBALL NT AMERICA PT 3-12/26 NBC 7,205 7,207 2 0%
8 FOOTBALL NT AMERICA PT 2-12/26 NBC 4,654 4,654 - 0%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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