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Fox News Tops Coverage of Arizona Shootings - Cable News Ratings for Saturday, January 8, 2011

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January 11th, 2011

Fox News led the Saturday cable news coverage of the tragic shootings in Arizona.  I'm still trying to see if I can get some granular hourly data during the coverage.  FNC's peak hour was 4pm ET on Saturday (anchored by Shepard Smith) when it averaged 2,800,000 total viewers and 844,000 adults 18-49.

Sunday's total day and primetime numbers are below too.

Live + Same Day Cable News Ratings for Saturday, January 8, 2011 

Total Day P2+ (25-54)

FNC: 1,251,000 viewers (337,000 in 25-54)

CNN: 819,000 viewers (260,000 in 25-54)

MSNBC: 485,000 viewers (193,000 in 25-54)

By comparison FNC averaged 678,000 viewers (169,000 25-54) last Saturday (though that was a holiday).

Primetime P2+ (25-54)

FNC: 1,652,000 viewers (388,000 in 25-54)

CNN: 1,331,000 viewers (359,000 in 25-54)

MSNBC: 677,000 viewers (205,000 in 25-54)

1:30PM – 1:00AM (duration of wall-to wall coverage)

FNC: 1,737,000 viewers (444,000 in 25-54)

CNN: 1,266,000 viewers (379,000 in 25-54)

MSNBC: 621,000 viewers (217,000 in 25-54)

SUNDAY

Total Day P2+ (25-54)

FNC: 1,048,000 viewers (289,000 in 25-54)

CNN: 639,000 viewers (189,000 in 25-54)

MSNBC: 389,000 viewers (197,000 in 25-54)

Primetime P2+ (25-54)

FNC: 1,199,000 viewers (265,000 in 25-54)

CNN: 851,000 viewers (235,000 in 25-54)

MSNBC: 362,000 viewers (167,000 in 25-54)

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Update: here's the 1p-7p block on Saturday  (news broke at around 1:30p ET)

P2+ A25-54
Net Date Days Time AA(000) AA(000)
FOXN 01/08/11-01/08/11 _____S_ 01:00P -07:00P 1,986 521
CNN 01/08/11-01/08/11 _____S_ 01:00P -07:00P 1,305 389
MSNB 01/08/11-01/08/11 _____S_ 01:00P -07:00P 570 179

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06 million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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