Fox News led the Saturday cable news coverage of the tragic shootings in Arizona. I'm still trying to see if I can get some granular hourly data during the coverage. FNC's peak hour was 4pm ET on Saturday (anchored by Shepard Smith) when it averaged 2,800,000 total viewers and 844,000 adults 18-49.
Sunday's total day and primetime numbers are below too.
Live + Same Day Cable News Ratings for Saturday, January 8, 2011
Total Day P2+ (25-54)
FNC: 1,251,000 viewers (337,000 in 25-54)
CNN: 819,000 viewers (260,000 in 25-54)
MSNBC: 485,000 viewers (193,000 in 25-54)
By comparison FNC averaged 678,000 viewers (169,000 25-54) last Saturday (though that was a holiday).
Primetime P2+ (25-54)
FNC: 1,652,000 viewers (388,000 in 25-54)
CNN: 1,331,000 viewers (359,000 in 25-54)
MSNBC: 677,000 viewers (205,000 in 25-54)
1:30PM – 1:00AM (duration of wall-to wall coverage)
FNC: 1,737,000 viewers (444,000 in 25-54)
CNN: 1,266,000 viewers (379,000 in 25-54)
MSNBC: 621,000 viewers (217,000 in 25-54)
SUNDAY
Total Day P2+ (25-54)
FNC: 1,048,000 viewers (289,000 in 25-54)
CNN: 639,000 viewers (189,000 in 25-54)
MSNBC: 389,000 viewers (197,000 in 25-54)
Primetime P2+ (25-54)
FNC: 1,199,000 viewers (265,000 in 25-54)
CNN: 851,000 viewers (235,000 in 25-54)
MSNBC: 362,000 viewers (167,000 in 25-54)
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Update: here's the 1p-7p block on Saturday (news broke at around 1:30p ET)
| P2+ | A25-54 | ||||
| Net | Date | Days | Time | AA(000) | AA(000) |
| FOXN | 01/08/11-01/08/11 | _____S_ | 01:00P -07:00P | 1,986 | 521 |
| CNN | 01/08/11-01/08/11 | _____S_ | 01:00P -07:00P | 1,305 | 389 |
| MSNB | 01/08/11-01/08/11 | _____S_ | 01:00P -07:00P | 570 | 179 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of October, 2010)
CNN/HLN: 100.88 million HHs
CNBC: 98.38 million HHs
FNC: 99.06 million HHs
MSNBC: 95.41 million HHs
Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.
