via press release:
Ranks #1 with Young Adults 18-49 and 18-34 in Live + 7 Deliveries, Topping All Cable and Broadcast Late-Night Talk Shows in Fourth Quarter
Passionate Fans Use DVRs to Make Appointments to Watch, Propellingto First Place
O’Brien’s hit series on TBS is the youngest talk show in late-night television, with top ratings in two key demos: adults 18-49 and 18-34. is averaging 1,443,000 adults 18-49 and 930,000 adults 18-34, while the show’s median age is just 33.
These season-to-date figures run from Nov. 8 through Dec. 30, 2010, and add in time-shifted viewing data, providing the broadest picture yet of the current late-night landscape. Time-shifted viewing accounted for a sizable portion of the CONAN audience, including 361,000 growth in 18-49 and 236,000 growth in 18-34 when comparing Live to Live + 7 viewing. With these time-shifted numbers included, CONAN ranks first among all late-night talk shows.
CONAN receives a far bigger lift from time-shifted viewing than broadcast shows, which is a reflection of the young fan base that O’Brien attracts. Most late-night talk shows on broadcast television have median ages in the mid 50s, compared to 33 for CONAN.
“CONAN is just getting started on TBS, but the show has already proven to be a huge success in attracting a young, loyal audience,” said Michael Wright, executive vice president and head of programming for TBS, TNT and Turner Classic Movies (TCM). “CONAN is #1 with key demos, and we are thrilled that the show is even younger than expected.”
Season-to-Date Ratings Highlights for Late-Night Talk Shows*:
The with Jay Leno 1,345,000
with David Letterman 1,151,000
The with Jon Stewart 1,064,000
Late Night with Jimmy Fallon 835,000
Jimmy Kimmel Live! 724,000
Late with Craig Ferguson 707,000
The with Jon Stewart 574,000
The with Jay Leno 470,000
with David Letterman 374,000
Late Night with Jimmy Fallon 329,000
Late with Craig Ferguson 266,000
Jimmy Kimmel Live! 246,000
The with Jon Stewart 42
Late Night with Jimmy Fallon 49
Jimmy Kimmel Live! 52
Late with Craig Ferguson 53
Late Show with David Letterman 56
The with Jay Leno 56
* Turner Research from Nielsen Media Research data. Final Live+7 data (11/08/10-12/26/10) blended with Live+Same Day (12/27/10-12/30/10). Based on premiere episodes, Monday-Thursday telecasts only. Time-shifted data based on difference between Live+7 vs Live (11/08/10-12/23/10).
CONAN originates from Stage 15 at Warner Bros. Studios and is produced by Conaco LLC. Jeff Ross is the executive producer.
TBS, a division of Turner Broadcasting System, Inc., is television’s top-rated comedy network and is available in 101 million households. It serves as home to such original comedy series as , Are We There Yet? and Tyler Perry’s House of Payne and ; the late-night series CONAN, starring Conan O’Brien, and , starring George Lopez; hot contemporary comedies like and The ; special events, including star-studded comedy festivals in Chicago; blockbuster movies; hosted movie showcases; and championship sports.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.