via press release:
MTV’S “2” DELIVERS STRONGEST DEBUT YET FOR HIT FRANCHISE WITH 2.7 MILLION P12-34 VIEWERS
Show Premiere Garnered 3.6 Million Total Viewers
NEW YORK, NY (January 12, 2011) – MTV premiered “2” last night, January 11th at 10pm ET/PT, delivering the hit franchise’s best season debut yet with the network's core P12-34 audience.
Additional points below:
·2 season premiere garnered a 3.4 P12-34 , up 55% from the series debut on 12/8/09 (2.2 P12-34 rating) and up 3% from last season's season premiere on 7/20/10 (3.3 P12-34 rating).
· Teen Mom 2 season premiere averaged 3.6 million total viewers.
· Among F12-34, Teen Mom 2 season premiere’s 5.5 rating is up 72% from the Teen Mom series debut (3.2 F12-34 rating) and up 6% from last season's Teen Mom season premiere (5.2 F12-34 rating).
Source: Nielsen. Live+SD. Coverage ratings. 1/11/11 or as dated.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.