ABC’s 'Off the Map' Opens with Big Time Period Improvement in Viewers and Young Adults

Categories: Network TV Press Releases

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January 13th, 2011

via press release:

Winning the Night with Year-Over-Year Gains in Viewers and Young Adults,

ABC is No. 1 on Wednesday in Adults 18-49 for the 3rd Consecutive Week

Dominating its Slot and Finishing No. 1 in Adults 18-49 for the 4th Week in Row, ABC’s “The Middle” Achieves New Series-Highs in Total Viewers and Adults 18-49

Airing at Various Times Across the Country, ABC’s “Modern Family

Is Wednesday’s No. 1 TV Show in Adults 18-49 for its 12th Straight Original

ABC’s “Off The Map” Opens with Big Time Period Improvement in Viewers and

Young Adults, Scoring 15-Month Highs for the Net in Wednesday’s 10pm Hour

Please note: Due to coverage of the Tucson Memorial, Nielsen’s Fast Affiliate estimates for Wednesday’s programming between 8:30-10:00 p.m. are approximate and subject to change with the release of the National ratings later today.  Also because of the irregular start and end times and last-minute scheduling changes, normal television viewing patterns were disrupted throughout the evening.

Wednesday Night (8:00-11:00 p.m.)

With 2 repeat and 2 original comedies scheduled around the Tucson Memorial, and the series debut of “Off The Mapfrom 10:00-11:00 p.m., ABC won Wednesday night by wide margins over its nearest competition (NBC) in Total Viewers (+2.7 million - 9.0 million vs. 6.3 million) and Adults 18-49 (+61% - 2.9/8 vs. 1.8/5).  In fact the Network finished No. 1 on Wednesday in Adults 18-49 for the 3rd week in a row.

  • ABC marked its 2nd-highest-rated Wednesday this season in Total Viewers and Adults 18-49, trailing only the night of its “CMA Awards” telecast in November.
  • The Net was up sharply over the same night last year (5.8 million and 2.2/6 on 1/13/10) in both viewers (+55%) and young adults (+32%).

The Middle” (8:00-8:30 p.m.)

Starting off the evening with a dominant victory at 8:00 p.m, ABC’s “The Middle” marked its 4th consecutive week as the No. 1 TV show in its half-hour among Adults 18-49 (3.1/9).  The ABC sophomore comedy was also the most-watched (10.5 million) television show overall in its half-hour for the 2nd week in a row.

  • Building its numbers for the 2nd straight week, “The Middle” hit series highs in both Total Viewers and Adults 18-49.

Modern Family” (Various Times)

Airing at different times across various time zones (9:20-9:51pm ET/9-9:31pm PT),  ABC’s “Modern Family” qualified as Wednesday’s No. 1 TV show for its 12th straight first-run airing this season in Adults 18-49 (estimated 3.7/10).


Off The Map” (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC’s series debut of “Off The Map” delivered big time period improvement for the Net, bringing 70% more Total Viewers (7.5 million vs. 4.4 million) and 83% more Adults 18-49 (2.2/6 vs. 1.2/4) to the hour over its performance with regular programming this season.  In fact among young adults, the new show topped the season averages of ABC’s last 7 drama series that have aired in the time period.

  • In viewers and young adults,Off The Map” achieved 15-month time-period highs for ABC with regular programming in the hour - since 9/23/09 and 9/30/09, respectively.
  • The new ABC drama earned second place in the hour among Total Viewers and Adults 18-49, beating CBS programming, and ranked No. 1 with key Men (M18-49/M25-54) and Teens 12-17.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/12/11.

 
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