‘Days of Our Lives’ Delivers Its Highest Women 18-49 Ratings Since March

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

‘DAYS OF OUR LIVES’ DELIVERS ITS HIGHEST WOMEN 18-49 RATING SINCE MARCH

FOR THE WEEK OF JAN. 3-7, ‘DAYS’ TIES FOR #2 AMONG WOMEN 18-49 AND TIES FOR #3 AMONG WOMEN 18-34

UNIVERSAL CITY, Calif. – January 13, 2011 –”Days of our Lives” (1.2 rating, 7 share among women 18-49, 0.8/5 among women 18-34) has tied for #2 among network daytime series in the women 18-49 demographic for the week of January 3-7 and tied for #3 in the women 18-34 race.

“Days” delivered its highest women 18-49 rating in more than nine months (since the week of March 15-19, 2010) and scored its highest women 18-34 rating in 17 weeks (since September 6-10, 2010).

Season to date, “Days of our Lives” is tied for #3 in the women 18-49 category and tied for #2 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

blog comments powered by Disqus