"Good Morning America" Grows in total viewers week-to-week and season-to-date

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

January 13th, 2011

via press release:

January 13, 2011

Ratings Report: ABC News Programming

For the Week of January 3 – January 7, 2011

“RATINGS FOR ABC’S “GOOD MORNING AMERICA”

“GMA” Grows in Total Viewers Week-to-Week and Season-to-Date

“GMA” Cuts Total Viewing Gap with NBC’s “Today” Year-to-Year

“GMA” Expands Demo Lead Over CBS’ “Early Show” Week-to-Week and Total Viewing Lead Over CBS Year-to-Year

ABC’s “Good Morning America” averaged 4.54 million Total Viewers and a 1.4/10/1.74 million among Adults 25-54 for the week of January 3, 2011.  “GMA” grew compared to the prior week by +4% in Total Viewers and +12% among Adults 25-54.

Season to date, “GMA” is up +4% in Total Viewers versus its year-ago average (NBC’s “Today” is down -4%, CBS’ “Early Show” is flat).

Compared to the same week last year, “GMA” narrowed the weekly total viewing gap (960,000) by -33% with “Today.” In fact, “GMA” has closed the total viewing gap with “Today” versus the same week last year for the 5th week in a row and for 15th time in 16 weeks of the season.

“GMA” outperformed CBS’s “Early Show,” with its new anchor team, by 1.72 million Total Viewers and by 520,000 Adults 25-54 viewers, increasing its weekly Adults 25-54 margin over the CBS program by +5%. In addition, “GMA” improved its advantage over “Early Show” by +13% in Total Viewers compared to the same week last year.

MORNING NEWS (Week of January 3, 2011)

Total Viewers Adults 25-54 Households

ABC              4,540,000     1.4/10; 1,740,000     3.4/13

NBC              5,500,000     2.1/15; 2,600,000     4.0/15

CBS              2,820,000     1.0/ 7; 1,220,000     2.1/ 8

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 1/03/11, 12/27/10, & 1/04/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/20/10-1/9/11. 9/21/09-1/10/10).

ABC News Media Relations: Alyssa Ziegler Apple (212) 456-1624 / Alison Bridgman (212) 456- 1578

Disney-ABC Media Relations: Pons Rongavilla: (818) 460-5615

 
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