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TV Ratings Wednesday: Will Shonda Blame Obama? Disappointing Start for 'Off The Map,' But 'The Middle' Hits Highs

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January 13th, 2011

Scoreboard ABC NBC Uni CBS FOX CW
Adults 18-49: rating/Share 2.9/8 1.8/5 1.4/4 1.4/4 0.8/2 0.6/2
Adults 18-34: Rating/Share 2.2/7 1.3/4 1.4/4 0.8/3 0.5/2 0.6/2
Total Viewers (million) 9.032 6.307 3.569 6.171 2.432 2.106

Note: Due to coverage of the Tucson Memorial (approx. 8:39-9:20pm ET), the Fast Affiliate Ratings for Wednesday’s programming from 8:30-10pm and preliminary overall primetime averages for the evening are inaccurate and subject to more than typical revisions in the final numbers.  Also, TV viewing patterns were disrupted by last-minute scheduling changes across the U.S., as well as irregular program start and end times and shortened program durations in the Eastern and Central time zones, so it will be hard to read much into the numbers even once the final numbers are available this afternoon.

The 10pm hour wasn't hit by delays or overruns, but how much that went on before 10pm impacted 10pm will be a source of debate at ABC, where Off The Map premiered to a mere 2.2 adults 18-49 rating from 10p-11p. They'll have to wait until next week, but regardless of the reasons, it's a disappointing start.   ABC notes that my opinion notwithstanding,  those numbers represent an 83% improvement with adults 18-49 (and 70% with total viewers) versus this season's time period averages, but that mostly just illustrates how lousy the numbers for The Whole Truth were.   On the plus side, these are time period highs in viewers and the demo since September 2009.  Interestingly Off The Map was #1 with men 18-49/25-54 for the hour as well and number 1 with teens (12-17).

update: ABC is preempting tonight's Private Practice to air a special encore of Off The Map after Grey's Anatomy.

Some really  good news for ABC was The Middle -- and its numbers shouldn't change much in the finals -- hitting series highs in both viewer and adults 18-49.

Law & Order: SVU won 10pm with a 2.5 adults 18-49 rating, but was down 14% from last week's two hour totals. Last week it was ~3.0 for the 10pm hour.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, January 12, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC The Middle 3.1/9 10.50
CBS The Big Bang Theory (R) 1.5/4 6.14
NBC Minute to Win It 1.6/5 5.65
FOX Raising Hope (R) 1.0/3 3.16
CW Nikita (R) 0.7/2 2.28
8:30 ABC The Middle (R)/President Obama 2.5/7 8.26
NBC Minute To Win It/President Obama 1.6/4 5.35
CBS Rules of Engagement (R)/President Obama 1.3/4 5.57
FOX Raising Hope (R)/President Obama 0.6/2 2.19
CW Nikita (R) 0.7/2 2.55
9:00 ABC President Obama/Modern Family 3.6/10 10.27
NBC President Obama/Minute To Win It 1.4/4 5.25
CBS President Obama/Live To Dance 1.3/4 6.36
FOX President Obama/Kitchen Nightmares (R) 0.7/2 2.53
CW Hellcats (R) 0.6/2 2.07
9:30 ABC Modern Family/Modern Family (R)* 3.7/10 10.14
NBC Minute To Win It 1.4/4 4.90
CBS Live To Dance 1.3/4 5.93
FOX Kitchen Nightmares (R) 0.7/2 1.85
CW Hellcats (R) 0.4/1 1.51
10:00 NBC Law & Order: SVU 2.4/7 8.04
ABC Off The Map (Premiere) 2.4/7 7.96
CBS Live to Dance/The Defenders 1.6/4 6.90
10:30 NBC Law & Order: SVU 2.6/7 8.74
ABC Off The Map (Premiere) 2.1/6 7.07
CBS The Defenders 1.4/4 6.13
*Modern Family Repeat only aired 10 minutes
in Eastern/Central

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Via NBC press notes:

• In Nielsen's 56 metered markets, household results were:

"The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/6 (delayed by news coverage); and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.8/6.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/4 (delayed by news coverage); "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) out-rated CBS's "Late Late Show with Craig Ferguson" (1.2/5, delayed by news coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3, delayed by news coverage).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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