Why Wasn't 'Desperate Housewives' Renewed This Week? Money, Of Course

Categories: 1-Featured,Broadcast TV

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January 14th, 2011

When ABC announced earlier this week that The Middle, Modern Family, Cougar Town, Grey's Anatomy, Private Practice and Castle were all renewed for 2010-11, Desperate Housewives was conspicuously absent from the list.

The internets being what they are, that produced both frantic fans and silly rumors of the shows "bubble"-hood.

Nonsense. ABC is not going to let its #3 rated scripted show get away from them.

Sadly for ABC (but happily for the stars of the show), the agents of those stars know that, and they're just trying to get  every last penny they can for their clients.

ABC, running last this season in the viewers marketers target, is unable to renew its most-popular drama “Desperate Housewives” because of pay demands by three stars, people familiar with the situation said.

Felicity Huffman, Marcia Cross and Eva Longoria are seeking a raise, said three people with knowledge of the demands. Teri Hatcher has signed a new contract, said one of the people, who sought anonymity because the talks with ABC aren’t public. In August, TVGuide.com put their pay at $400,000 each per episode.

via - Bloomberg.

If ABC could solve all its ratings problems by writing a check, it would. Count on it to prevent Desperate Housewives from ending with some big ones.

 
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