Do 'Human Target's' Friday Ratings Signal Anything for 'Fringe'?

Categories: 1-Featured,Broadcast TV

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January 15th, 2011

While posting the Friday night ratings, I knew that some Fringe fans might be buoyed by Human Target ratings. If Human Target could retain 71%-76% of its last original on Wednesday with a last minute schedule change to Friday, might Fringe fair better since Fox has had lots of time to promote the Friday move? It's not a ridiculous to wonder, ater all, FOX entertainment chief Kevin Reilly is now saying he'll be happy if Fringe retains 80% of its Thursday ratings. But I wouldn't read too much into what happened last night.

If you believe Reilly,  retaining 80% of Fringe's Thursday ratings means about a 1.5 live+SD adults 18-49 rating.  It won't surprise me if Fringe can do that or maybe even a little better  in its premiere next week. Fringe has a couple of things in its favor next week, namely that both CSI: NY on CBS and Supernatural on the CW are repeats (last night Supernatural was a repeat, but CSI: NY was new). The following Friday (1/28)  CBS is in repeats, but the CW lineup is all new.

I'll be a lot more interested in how Fringe does on January 28 than in its premiere on January 21 when any hype around its premiere will be behind it, and it has to face a new Supernatural.

 
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