2011 NFL Playoffs Are Most-Watched Ever on Fox

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via press release:


Packers/Falcons Power’s FOX to Highest-Rated and Most-Watched Saturday Prime Time Divisional Playoff Ever

32.5 Million Viewers Tune-In To See Bears Over-Power Seahawks

New York, NY – Through three telecasts, the 2011 NFC PLAYOFFS on FOX are averaging a 19.4/35 (34.1 million viewers). That’s +1% better than last year’s 19.2/36 (33.3 million viewers) and ranks as FOX’s highest-rated NFL postseason since 2004 (19.7/37), and currently ranks as the network’s most-watched ever according to Nielsen Media Research.

Saturday’s Divisional matchup between the Green Bay Packers and the Atlanta Falcons was watched by 30.8 million viewers and scored a 17.0/29 household rating/share.  Viewership for Packers/Falcons is up 10% over last year’s comparable Saturday divisional game (Arizona/New Orleans) and +6% in rating (vs. 16.1/32).  Saturday night’s matchup is FOX’s most-watched telecast in either window since 1996 (Green Bay/San Francisco, 32.0 million viewers).

Milwaukee led all metered markets with an incredible 51.0/74, followed by Atlanta with a 35.8/52.

FOX’s Sunday NFC Divisional matchup between the Seattle Seahawks and Chicago Bears averaged a solid 19.1/39 (32.5 million viewers). Though that’s down -13% from last year’s 22.0/44 (37.7 million viewers) for Dallas/Minnesota, it’s up +2% over 2009’s 18.7/38 (31.4 million viewers) for Eagles/Giants. Chicago led all markets with a 43.2/74, the highest NFL on FOX rating in Chicago (excluding the Super Bowl) since 2007’s NFC Champ Game (46.1/74), while Seattle averaged a 38.2/71.

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