via press release:
Discovery Communications to Unveil Discovery Fit & Health on February 1, 2011
— Discovery Fit & Health Will Combine the Best of Discovery Health and FitTV with Dramatic Real-Life Storytelling —
January 17, 2011
(Silver Spring, Md.) With a programming slate that combines the most compelling real-life stories of Discovery Health with the audience-favorite fitness programming of FitTV, Discovery Communications will rebrand its FitTV network to Discovery Fit & Health on February 1, 2011. Discovery Fit & Health will be available in approximately 50 million homes and found at the channel location currently occupied by FitTV.
Discovery Fit & Health will entertain viewers with gripping, real-life dramas featuring storytelling that chronicles the human experience from the cradle to the grave. Calling on the network’s long history of health programming, content will include forensic mysteries, amazing medical stories, emergency room trauma dramas, baby and pregnancy programming, parenting challenges, and stories of extreme life conditions, supercharged with a new slate of premiere series and important specials.
“Discovery Fit & Health has the unique benefit of drawing upon the best attributes of established brands with active, engaged audiences,” said Laura Michalchyshyn, President and General Manager of Discovery Fit & Health. “This network will speak to viewers in a way that is both credible and compelling, offering unforgettable stories, authentic experts and engrossing, high-stakes circumstances.”
Discovery Fit & Health’s robust new slate of programming will continue to feature the best of Discovery Health programming, including the hit franchises DR. G: MEDICAL EXAMINER and I’M PREGNANT AND…, 911: THE BRONX, and UNTOLD STORIES OF THE ER. Early mornings will offer FitTV workout programming, including BODIES IN MOTION with Gilad, NAMASTE YOGA and SHIMMY.
In addition to developing original productions, Discovery Fit & Health will acquire programming from the U.S. and around the world. The network’s schedule will feature a number of topical events, including the popular Discovery Health franchises Baby Week, Psych Week, Adventures in Parenting, and New Year, New You.
For more information on Discovery Fit & Health, go to discoveryfitandhealth.com, facebook.com/discoveryhealth or twitter.com/disc_health
About Discovery Fit & Health:
Discovery Fit & Health, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), entertains viewers with gripping, real-life dramas, featuring storytelling that chronicles the human experience from cradle to grave. Network programming includes forensic mysteries, amazing medical stories, emergency room trauma dramas, baby and pregnancy programming, parenting challenges, and stories of extreme life conditions. Discovery Fit & Health also features popular online and social media destinations found at DiscoveryFitandHealth.com, facebook.com /DiscoveryHealth and twitter.com/disc_health.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com.