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TV Ratings Sunday: 'Golden Globes' Down A Fraction; 'Desperate Housewives,' 'Brothers & Sisters' At Series Lows

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January 17th, 2011

Scoreboard CBS NBC FOX ABC Uni
Adults 18-49: Rating/Share 5.8/15 3.8/10 2.5/6 2.1/5 0.6/1
Adults 18-34: Rating/Share 4.3/13 3.3/10 2.8/8 1.5/5 0.5/2
Total Viewers (million) 20.378 12.773 5.070 7.780 1.603

Due to the nature of live programming the ratings for CBS (NFL Overrun) and NBC (Golden Globes) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

With the huge lead-in of the AFC Divisional Game between the Jets and Patriots CBS beat the Golden Globes lead NBC with adults 18-49 and total viewers for the night.

Although the table below doesn't contain the time zone adjusted numbers, the Golden Globes time zone adjusted 5.2 adults 18-49 rating was down 5% from last year's 18-49 ratings, it averaged 16.998 million viewers virtually identical to last year. Last year's Golden Globes telecast averaged a 5.5 adults 18-49 rating and 16.982 million viewers in the final numbers.

CBS's shows were boosted well above their normal Sunday numbers by the Jets/Pats game which averaged 43.5 million viewers and is projected to be a viewing record for a divisional playoff game.  CBS's normal Sunday schedule was deliberately pushed an hour later than normal in the eastern and central time zones, but ran as normal on the west coast so its best to wait for the final numbers for the normal Sunday lineup.

Not surprisingly, without a big football overrun, Fox animation ratings fell hard. American Dad's new 7:30 episode drew a 1.7 rating. The Simpsons 3.1 adults 18-49 rating was down from last week's NFL-tastic 5.7 rating. Bob's Burgers second episode drew a 2.6 rating, vs. last week's 4.5 rating. Family Guy's 3.7 rating was down from last week's 4.7, and The Cleveland Show's 2.7 rating was down from last week's 3.6 rating.

Facing the female centric Golden Globes, Desperate Housewives (as it typically does) fell 18% to a series low 3.1 adults 18-49 rating and Brothers & Sisters 2.1 rating was down 5%, tieing a series low. Earlier in the night, a new Extreme Makeover: Home Edition drew a 2.0 adults 18-49 rating, down 26% vs. last week.

Broadcast primetime ratings for Sunday, January 16, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NFL AFC DIVISIONAL PLAYOFF GM 14.5 38 43.132
NBC 2011 GOLDEN GLOBE RED CARPET 1.7 5 7.435
FOX THE Simpsons - R 1.2 3 2.639
ABC AMERICA'S FUNNIEST HOME - R 1.0 3 5.348
7:30 CBS NFL AFC DIVISIONAL PLAYOFF GM 12.7 32 38.119
NBC 2011 GOLDEN GLOBE RED CARPET 2.3 6 8.994
FOX American Dad 1.7 4 3.58
ABC AMERICA'S FUNNIEST HOME - R 1.2 3 6.398
8:00 CBS 60 Minutes 4.7 12 18.969
NBC THE 68TH ANNUAL GOLDEN GLOBES 4.2 11 13.944
FOX THE Simpsons 3.1 8 6.474
ABC Extreme Makeover:  HOME E 1.8 5 7.422
8:30 NBC THE 68TH ANNUAL GOLDEN GLOBES 4.4 11 14.497
CBS 60 Minutes 3.4 9 15.534
FOX BOB'S Burgers 2.6 6 5.103
ABC Extreme Makeover:  HOME E 2.2 6 8.449
9:00 NBC THE 68TH ANNUAL GOLDEN GLOBES 4.7 11 15.347
FOX Family Guy 3.7 9 7.078
CBS Undercover Boss 3.2 8 12.961
ABC Desperate Housewives 3.1 8 10.208
9:30 NBC THE 68TH ANNUAL GOLDEN GLOBES 4.5 11 14.447
CBS Undercover Boss 3.3 8 13.617
ABC Desperate Housewives 3.0 7 9.958
FOX The Cleveland Show 2.7 7 5.547
10:00 NBC THE 68TH ANNUAL GOLDEN GLOBES 4.7 12 14.367
CBS CSI:  MIAMI 2.4 6 10.519
ABC BROTHERS & SISTERS 2.2 6 7.453
10:30 NBC THE 68TH ANNUAL GOLDEN GLOBES 4.2 11 13.154
CBS CSI:  MIAMI 2.3 6 10.172
ABC BROTHERS & SISTERS 2.0 5 7.005

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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