premiered to 2.099 million viewers outperforming CNN's fourth quarter average (657K) by more than 200%. In the 25-54 demo it averaged 521,000 viewers, also more than 200% better than CNN's Q4 average.
Even with Oprah as his guest, Piers was still second to(who had ) on Fox News, but he handily bested MSNBC's Rachel Maddow (who had on Michael Moore).
Our readers poll guesses of Pier Morgan's first week were quite evenly divided, but with a start of 2.1 million Piers is a cinch to top a 700,000 viewership average for his first week.
via CNN press release:
2.099 Million Total Viewers Watched “
CNN “” – 2.099 million total viewers/521k adults 25-54
This represents a +219% increase compared to CNN’s 4th quarter average in total viewers (657k) and +206% more among adults 25-54 (170k)
FNC “” – 2.365 million total viewers/600k adults 25-54
MSNBC “The” – 1.112 total viewers/342k adults 25-54