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Live+7 DVR Ratings, No Competition Edition #2: 'Desperate Housewives,' 'Brothers & Sisters' Top Week's Rankings

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January 18th, 2011

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were only 12 such programs in the list for the week below, so the lists below include ALL of them.

The fifteenth week of the broadcast season (December 27 - January 2) had few original, regular shows, and only four scripted shows.

Desperate Housewives lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 0.8 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Brothers & Sisters topped the % adults 18-49 ratings increase from DVR viewing, adding 30% to its Live+Same Day adults 18-49 ratings.

Desperate Housewives also topped the absolute average viewership gained from DVR viewing, adding 1.835 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Desperate Housewives-01/02 ABC 3.8 4.6 0.8 21%
2 BROTHERS & SISTERS-01/02 ABC 2.3 3.0 0.7 30%
3 CSI: MIAMI-01/02 CBS 2.2 2.6 0.4 18%
4 Undercover Boss-01/02 CBS 3.0 3.4 0.4 13%
5 Undercovers-12/29 NBC 0.9 1.1 0.2 22%
6 AMER FUNN HOME VIDEOS-01/02 ABC 2.1 2.2 0.1 5%
7 Extreme Makeover:HOME ED.-01/02 ABC 2.7 2.8 0.1 4%
8 60 Minutes-01/02 CBS 2.1 2.1 0.0 0%
9 FOOTBALL NT AMERICA PT 2-01/02 NBC 2.3 2.3 0.0 0%
10 FOOTBALL NT AMERICA PT 3-01/02 NBC 4.0 4.0 0.0 0%
11 NBC Sunday Night Football-01/02 NBC 6.9 6.9 0.0 0%
12 OT, THE-01/02 FOX 4.4 4.4 0.0 0%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 BROTHERS & SISTERS-01/02 ABC 2.3 3.0 0.7 30%
2 Undercovers-12/29 NBC 0.9 1.1 0.2 22%
3 Desperate Housewives-01/02 ABC 3.8 4.6 0.8 21%
4 CSI: MIAMI-01/02 CBS 2.2 2.6 0.4 18%
5 Undercover Boss-01/02 CBS 3.0 3.4 0.4 13%
6 AMER FUNN HOME VIDEOS-01/02 ABC 2.1 2.2 0.1 5%
7 Extreme Makeover:HOME ED.-01/02 ABC 2.7 2.8 0.1 4%
8 60 Minutes-01/02 CBS 2.1 2.1 0.0 0%
9 FOOTBALL NT AMERICA PT 2-01/02 NBC 2.3 2.3 0.0 0%
10 FOOTBALL NT AMERICA PT 3-01/02 NBC 4.0 4.0 0.0 0%
11 NBC Sunday Night Football-01/02 NBC 6.9 6.9 0.0 0%
12 OT, THE-01/02 FOX 4.4 4.4 0.0 0%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 DESPERATE HOUSEWIVES-01/02 ABC 12,196 14,031 1,835 15%
2 BROTHERS & SISTERS-01/02 ABC 7,868 9,414 1,546 20%
3 Undercover Boss-01/02 CBS 11,884 12,991 1,107 9%
4 CSI: MIAMI-01/02 CBS 10,925 11,957 1,032 9%
5 Undercovers-12/29 NBC 4,433 5,030 597 13%
6 Extreme Makeover:HOME ED.-01/02 ABC 9,396 9,675 279 3%
7 60 Minutes-01/02 CBS 12,849 13,057 208 2%
8 AMER FUNN HOME VIDEOS-01/02 ABC 8,158 8,345 187 2%
9 NBC Sunday Night Football-01/02 NBC 19,357 19,376 19 0%
10 OT, THE-01/02 FOX 12,274 12,285 11 0%
11 FOOTBALL NT AMERICA PT 3-01/02 NBC 11,538 11,540 2 0%
12 FOOTBALL NT AMERICA PT 2-01/02 NBC 6,251 6,251 - 0%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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