ABC Scores its Best Tuesday in 6 Weeks with Young Adults
via press release:
With its lineup of 2 dramas and a special edition of 20/20, ABC attracted its second largest audience and equaled its highest Adult 18-49 number in 6 weeks – since 12/7/10. The Net continued to deliver substantial year-to-year gains on the evening, soaring over the year-ago night (1/19/10) by 3.0 million viewers and by 89% in Adults 18-49.
At 8pm, ABC’s No Ordinary Family was up by 8% in Total Viewers and 20% among Adults 18-49 week to week. In addition, No Ordinary Family registered sizeable year-to-year improvement for ABC in the hour, up by 3.6 million viewers and by 157% from the year-ago night.
Building on its lead-in among Adults 18-49 (+11%), ABC’s V posted gains over the previous week among young adults against original competition on CBS (NCIS: LA), NBC (The Biggest Loser: Couples) and Fox (Million Dollar Money Drop). V improved the 9 o’clock hour by impressive margins in Total Viewers (+90%) and Adults 18-49 (+67%) over the same night last year. In addition, V posted a season high in Men 18-34 and beat out its broadcast rivals to rank #1 at 9pm.
A special edition of ABC’s 20/20 at 10pm, featuring Capt. Mark Kelly in his first television interview since the shootings in Tucson, generated the Net’s best time period numbers in 6 weeks in Total Viewers, Adults 18-49 and Adults 25-54 – since 12/7/10. The 20/20 special boosted its time slot by wide margins from the year-ago night by 84% in Total Viewers, by 44% in Adults 18-49 and by 58% in Adults 25-54.