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BCS Championship Keeps ESPN On Top Cable Ratings; Oprah's OWN Ratings Near Discovery Health Levels

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January 19th, 2011

With a cable record for the BCS Championship Game, ESPN had another easy win for cable primetime viewership, and adults 18-49 viewership. With football season over, and USA bringing back many scripted original series this week, it might be ESPN's last win for quite some time.

SpongeBob, kept Nickelodeon comfortably at the top of the total day average viewership rankings.

Folks hoping for ESPN to move off the top spot don't have too much longer to wait, the BCS Championship Game will give them the easy win this week, but that may be it for them for awhile.

OWN Ratings Fall to Near Discovery Health 2010 Averages

In its's second full week of programming, OWN: The Oprah Winfrey Network was down 20% among women 25-54 (53,000 vs. 66,000) in total day, and 19% among women 25-54 in primetime (104,000 vs. 129,000) vs. its averages last week and is nearing last year's averages for Discovery Health.

OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD) Week of January 10-16, 2011

Network (000s)
Lifetime 261
Hallmark 123
Oxygen 153
OWN 104

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SELECTED NETWORKS Total Day Women 25-54 (Live+SD) Week of January 10-16, 2011

Network (000s)
LIFE 195
OXYG 92
HALL 90
OWN 53

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For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of January 10-16, 2011

Network (000s)
ESPN 4,630
DSNY 3,074
USA 2,723
FX 2,071
TNT 2,063
FOXN 1,959
A&E 1,906
HIST 1,741
TBSC 1,730
NAN 1,644
SYFY 1,437
MTV 1,416
HGTV 1,326
DISC 1,325
BET 1,278
FAM 1,260
TLC 1,161
TRU 1,158
BRAV 1,149
ADSM 1,139
FOOD 1,046
AMC 1,030
MSNB 978
HALL 968
CMDY 965

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN 2,202
FX 1,113
A&E 1,011
USA 1,010
TBSC 1,006
TNT 980
MTV 916
HIST 795
BRAV 704
BET 680
DSNY 636
DISC 635
CMDY 615
TRU 607
SYFY 602
TLC 570
FAM 541
ADSM 520
FOOD 511
NAN 489
HGTV 471
SPK 388
AMC 368
LIFE 344
EN 341

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,503
DSNY 1,855
NAN 1,736
ESPN 1,522
TNT 1,368
USA 1,334
ADSM 1,177
FOXN 1,082
TOON 1,018
A&E 1,010
FX 952
TBSC 916
HIST 877
HGTV 747
TRU 737
MTV 727
DISC 716
FOOD 674
FAM 667
TVLD 624
AMC 622
SYFY 617
BET 605
NKJR 585
SPK 585

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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