CNN'S "Piers Morgan Tonight" 2nd Night Up With Adults 25-54, Tops "Hannity," Viewership Falls 40%

Categories: 1-Featured,Cable News Ratings,Network TV Press Releases

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January 19th, 2011


via press release:

CNN’S “Piers Morgan Tonight” TOPS FNC IN THE DEMO ADULTS 25-54 PROGRAM ALSO GREW AMONG ADULTS 25-54 FROM LAST NIGHT’S DEBUT

From Nielsen Fast National Data for Tuesday, January 18, 2011:

CNN:  “Piers Morgan Tonight”   1.273 million total viewers/551k demo adults 25-54

CNN topped FNC’s “Hannity” in the demo 25-54 last night (551k vs. 506k)

PMT increased +6% in the key demo adults 25-54 from last night’s debut (551k vs. 521k).

This represents a 94% increase compared to CNN’s 9 pm 4th quarter average in total viewers (657k) and +224% more among adults 25-54 (170k).

FNC:   “Hannity”    2.183 million total viewers/506k demo adults 25-54

(This represents a -8% decrease in total viewers and -16% in demo 25-54 from last night)

MSNBC:  “The Rachel Maddow Show”    1.126 million total viewers/265k demo adults 25-54

 
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