Ratings Notes for TBS, TNT, Cartoon Network; Including 'The Closer,' 'Conan,' 'Southland' & More

Categories: Network TV Press Releases

Written By

January 19th, 2011

via ratings notes from Turner:

Cartoon Network
Across the third week of January 2011, Cartoon Network’s early evening Prime (7-9 p.m.) and Total Day delivery and ratings earned respectable gains across most kids demos vs. the same time period last year—average Prime kids 2-11 delivery (817,000) grew by 1% and ratings (2.0) were unchanged, while kids 9-14 delivery (397,000) grew by 11% and ratings (1.6) by 7%. In Total Day, kids 6-11 delivery (338,000) grew by 10% and ratings (1.4) by 17%, kids 2-11 delivery (524,000) grew by 3% and ratings (1.3) by 8%, and kids 9-14 delivery (248,000) grew by 18% and ratings (1.0) by 11%.

Monday night’s line-up (7-9 p.m.) of animated comedies—including original series Adventure Time, Regular Show and Mad—charted significant growth vs. the same 2009 time period.  Earning double-digit growth across the board, boys 6-11 delivery (454,000) increased by 10%, boys 2-11 delivery (682,000) increased by 11% and boys 9-14 delivery (313,000) increased by 15%.

A premiere episode of Adventure Time (8 p.m.) posted outstanding delivery gains across all key demos—kids 6-11 delivery (736,000) expanded by 28%, kids 2-11 delivery (1,128,000) expanded by 23%, and kids 9-14 delivery (514,000) expanded by 59%.  With an encore episode, Regular Show (8:15 p.m.) also scored considerable delivery gains vs. the previous year's time period—kids 6-11 delivery (714,000) advanced by 23%, kids 2-11 delivery (1,039,000) advanced by 7%, and kids 9-14 delivery (563,000) advanced by 48%.  And Mad continued the delivery-growth trend, charting 21% growth among kids 6-11 delivery (651,000), 9% growth among kids 2-11 delivery (972,000), and 36% growth among kids 9-14 delivery (512,000).

Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.) also scored impressive growth compared to the previous year's time period, including 7% delivery gains among kids 6-11 (509,000) and 12% gains among kids 2-11 (759,000).   Original series Dude, What Would Happen (8 p.m.) proved extremely popular among kids and boys—kids 6-11 delivery (529,000) grew by 26%, kids 2-11 delivery (740,000) grew by 25%, kids 9-14 delivery (354,000) grew by13%, boys 6-11 delivery (430,000) grew by 36%, boys 2-11 delivery (538,000) grew by 25%, and boys 9-14 delivery (290,000) grew by 33%.  Destroy Build Destroy(8:30 p.m.) scored even stronger delivery gains vs. the 2009 time period—kids 6-11 delivery (417,000) grew by 31%, kids 2-11 delivery (564,000) grew by 38%, kids 9-14 delivery (322,000) grew by 21%, boys 6-11 delivery (326,000) grew by 23%, boys 2-11 delivery (394,000) grew by 27% and boys 9-14 delivery (263,000) grew by 34%.

Cartoon Network's newest original action-adventure animated series Young Justice propelled the Friday night action-adventure block (7-9 p.m.) to significant growth vs. the same 2009 time period.  The block overall saw kids 6-11 delivery (552,000) improve by 13%, kids 2-11 delivery (767,000) improve by 7%, and kids 9-14 delivery (500,000) improve by 35%.

Young Justice (Friday, 7 p.m.) alone charted kids 6-11 delivery (682,000) growth of 46%, kids 2-11 delivery (977,000) growth of 48%, kids 9-14 delivery (578,000) growth of 73%, boys 6-11 delivery (600,000) growth of 61%, boys 2-11 delivery (805,000) growth of 69% and boys 9-14 delivery (494,000) growth of 73%.  Immediately following, Ben 10: Alien Force (7:30 p.m.) earned solid growth among kids and boys demos as well: kids 6-11 delivery (474,000) increased by 11%, kids 2-11 delivery (675,000) increased by 4%, kids 9-14 delivery (445,000) increased by 29%, boys 6-11 delivery (445,000) increased by 32%, boys 2-11 delivery (562,000) increased by 21% and boys 9-14 delivery (364,000) increased by 30%.

TNT
TNT’s acclaimed series Men of a Certain Age wrapped up its winter run last Monday with more than 1.6 million viewers and 830,000 adults 25-54.  The Dec. 27 episode grew its audience to 3.3 million viewers and 1.5 million adults 25-54, according to the most recent Live + 7 data, a season high for the show.

Time-shifted viewing for The Closer expanded the hit drama’s Dec. 27 audience to an outstanding 8.3 million viewers and 2.9 million adults 25-54.

Last Tuesday, TNT’s critically hailed cop drama Southland delivered 1.6 million viewers, with 788,000 adults 25-54.

Through 26 games, the NBA on TNT is averaging a 1.5 U.S. rating (+25% vs. 1.2 for last year’s corresponding coverage); 2,350,000 total viewers (+32% vs. 1,786,000); and 1,744,000 households (+28% vs. 1,360,000).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD through 26 games. (10/26/2010-1/13/2011) vs. (10/27/2009-1/21/2010)

TBS
Conan
kicked off the new year with 508,000 adults 18-34; 771,000 adults 18-49; and 1.1 million viewers last week.  The hit show continued to prove itself a big draw for young viewers, scoring a median age of 32.

Conan joined nearly all other late night shows in taking a holiday break the week of Dec. 30, so there is no new data to report on time-shifted viewing.

Tyler Perry’s House of Payne scored big with new episodes last Wednesday, averaging 3.1 million viewers and 1.7 million adults 18-49 for its 9 and 9:30 p.m. episodes.

TBS’s hit sitcom Are We There Yet? continued to perform well in its second week of the winter, with the Wednesday 10 and 10:30 p.m. episodes averaging 2.5 million viewers and 1.4 million adults 18-49.

TBS’s ‘80s college comedy Glory Daze delivered a solid 1.1 million viewers last Tuesday, with 447,000 adults 18-34 and a series-best median age of 25.  According to the latest time-shifted viewing data, the Dec. 28 episode of Glory Daze grew its audience to 1.3 million viewers and more than half a million adults 18-34.

truTV
Riding a wave of increasingly popular original series, truTV notched its third consecutive week among basic cable’s Top 10 networks in primetime delivery of men 18-49 (347,000).

truTV’s hit series Hardcore Pawn continued to chalk up programming records for truTV.  Tuesday’s 10 p.m. episode now ranks as truTV’s most-watched telecast of all time among men 18-34 (406,000) and men 18-49 (851,000).  The program also ranked among basic cable’s Top 5 programs in its time period in delivery of total viewers (2,136,000); adults 18-34 (611,000); adults 18-49 (1,381,000); men 18-34; and men 18-49.

With an evening that included the premiere of the newest episode of Hardcore Pawn, as well as a new episode of All Worked Up and encore episodes of both shows, truTV scored its biggest Tuesday night ever among adults 18-49, men 18-34 and men 18-49.  In setting that new record, truTV beat the previous Tuesday record set just last week.  truTV landed a Top 5 finish for the night in delivery of men 18-49 and a Top 10 finish in delivery of adults 18-49.

Wednesday night, the season finale of Full Throttle Saloon scored the series’ best numbers, with 1.8 million viewers; 484,000 adults 18-34; 1.1 million adults 18-49; 299,000 men 18-34; and 706,000 men 18-49.  It ranked among cable’s Top 5 entertainment programs for its 10 p.m. timeslot in delivery of adults 18-49, men 18-34 and men 18-49.

NBA TV
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night.  Through the first 11 Fan Night games of the season, the network is averaging 363,000 total viewers and 277,000 households.  Through Jan. 11, nearly 5.6 million viewers have watched Fan Night on NBA TV this season.

Source:  Nielsen Media Research.  11/2/10-1/11/11.  Live +SD data.  Includes all Live Tuesday Fan Night live telecasts.  For Fan Night Reach, based on 6+ minute qualifier.

 
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