ABC Daytime Ratings: “The View” Ranks as Daytime’s No. 1 Program Among Women 18-34; Hits a Near 6-Month High in Total Viewers and Target Women

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

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January 21st, 2011

via press release:

The View” Ranks as Daytime’s No. 1 Program Among Women 18-34; Hits a Near 6-Month High in Total Viewers and Target Women

The View” and “General Hospital” Tie for No. 2 in Daytime in Women 18-49

ABC Daytime

  • Among Women 18-34, “The View” (0.9 rating/293,000) ranked as Daytime’s No. 1 program.
  • This week stood as The View’s” most-watched week in almost 6 months in Total Viewers (3.94 million), Women 18-34 (293,000) and Women 18-49 (869,000) – since week of 7/26/10 -- lifted by Monday’s “Day of Hot Topics” and Tuesday’s show featuring rumored 2012 Presidential candidate Tim Pawlenty.
  • Among Women 18-49, “The View” (1.3 rating/869,000) and “General Hospital” (1.3 rating/831,000) tied as Daytime’s No. 2 program.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of January 10, 2011:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS   3.89 million        No. 1  NBC    1.3/855,000

No. 2 ABC   3.04 million No. 2  ABC    1.1/741,000

No. 3 NBC   2.97 million        No. 3  CBS    1.0/692,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & The Restless   CBS           1.5/1.01 million

The View                  ABC            1.3/869,000

Days Of Our Lives              NBC            1.3/855,000

General Hospital           ABC           1.3/831,000

Price is Right 1/2        CBS            1.1/726,000

Source: NTI, Live + Same Day:  Week of 1/10/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.

 
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