via press release:
CNN’S “PIERS MORGAN TONIGHT” TOPS MSNBC IN DEMO ADULTS 25-54 AND TOTAL VIEWERS ON DAY 4
PROGRAM GREW 17% AMONG ADULTS 25-54 FROM PREVIOUS NIGHT
- CNN: “Piers Morgan Tonight” 1,025 million total viewers/279k demo adults 25-54.
- MSNBC’s Maddow 976k total viewers/264k P25-54. FNC: Hannity 2,079k total viewers/557k demo.
- This represents a % increase compared to CNN’s 9 pm 4th quarter average in total viewers (657k) and + % more among adults 25-54 (170k).
Four Day Average:
- The first four days of Piers Morgan Tonight averaged 1.356 million total viewers and 398k adults 25-54, more than doubling CNN’s 4th Quarter 9 pm average by 106% in total viewers and 134% in adults 25-54.