‘Days Of Our Lives’ Generates Its Highest Women 18-49 Rating In 10 Months

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via press release:

‘DAYS OF OUR LIVES’ GENERATES ITS HIGHEST WOMEN 18-49 RATING IN 10 MONTHS

FOR THE WEEK OF JAN. 10-14, ‘DAYS’ TIES FOR #2 AMONG WOMEN 18-49 AND TIES FOR #3 AMONG WOMEN 18-34

UNIVERSAL CITY, Calif. – January 21, 2011 – For the week of January 10-14, “Days of our Lives” (1.3 rating, 7 share among women 18-49, 0.8/5 among women 18-34) tied for #2 among network daytime series in the women 18-49 demographic and tied for #3 in the women 18-34 race.

“Days” delivered its highest women 18-49 rating in 10 months (since the week of March 8-12, 2010) and matched its highest women 18-34 rating in 20 weeks (since August 23-27, 2010).

Season to date, “Days” is tied for #3 in the women 18-49 category and tied for #2 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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