Setting another series record, last night's Jersey Shore on Thursday averaged 8.9 million viewers, that's a 3% increase over the 8.6 million for last week's Thursday episode.
Update: It scored a 4.7 adults 18-49 rating, topping everything on broadcast Thursday except American Idol.
Here is the MTV press release:
MTV's 'Jersey Shore' Hits All-Time High With 8.9 Million Total Viewers In Its Third Week
EPISODE IS MTV'S MOST-WATCHED SERIES TELECAST EVER
NEW YORK, Jan. 21, 2011 /PRNewswire/ -- Last night's episode of "Jersey Shore" was MTV's most-watched series telecast in the network's history, garnering 8.9 million total viewers and beating last week's record of 8.6 million total viewers. "Jersey Shore" airs on MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B) on Thursdays at 10pm ET/PT.
Additional points below:
- The 1/20/11 episode of "Jersey Shore" was MTV's most watched series telecast ever, topping the previous record (1/13/11) by 300,000 total viewers.
- Delivered 8.9 million total viewers, up 3% from 8.6 million total viewers for last Thursday's telecast.
- Averaged an 8.8 P12-34 rating and 6.9 million P12-34 viewers, up 4% from last Thursday's 8.5 P12-34 rating and 6.6 million P12-34 viewers.
Source: Nielsen. L+SD cvg rtg. 1/20/11. Most watched = total viewers.
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