Setting another series record, last night'son Thursday averaged 8.9 million viewers, that's a 3% increase over the 8.6 million for last week's Thursday episode.
Update: It scored a 4.7 adults 18-49, topping everything on broadcast Thursday except .
Here is the MTV press release:
MTV's '' Hits All-Time High With 8.9 Million Total Viewers In Its Third Week
EPISODE IS MTV'S MOST-WATCHED SERIES TELECAST EVER
NEW YORK, Jan. 21, 2011 /PRNewswire/ -- Last night's episode of "" was MTV's most-watched series telecast in the network's history, garnering 8.9 million total viewers and beating last week's record of 8.6 million total viewers. " " airs on MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B) on Thursdays at 10pm ET/PT.
Additional points below:
- The 1/20/11 episode of "series telecast ever, topping the previous record (1/13/11) by 300,000 total viewers. " was MTV's most watched
- Delivered 8.9 million total viewers, up 3% from 8.6 million total viewers for last Thursday's telecast.
- Averaged an 8.8 P12-34 rating and 6.9 million P12-34 viewers, up 4% from last Thursday's 8.5 P12-34 rating and 6.6 million P12-34 viewers.
Source: Nielsen. L+SD cvg rtg. 1/20/11. Most watched = total viewers.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.