With Keith Olbermann Out, Lawrence O'Donnell Moves to 8p, 'The Ed Show' to 10p; Cenk Uygur Filling in at 6p

Categories: Cable News Ratings,Network TV Press Releases

Written By

January 21st, 2011

via press release:

“THE Last Word WITH LAWRENCE O’DONNELL” MOVES TO 8 PM ET

‘THE Ed Show’ MOVES TO 10 PM ET

NEW YORK – January 21, 2011 – Starting Monday, January 24, “The Last Word with Lawrence O’Donnell” will move to 8 p.m. ET/PT and “The Ed Show,” hosted by Ed Schultz, will move to 10 p.m. ET/PT on MSNBC. The announcement was made today by Phil Griffin, President of MSNBC. “The Rachel Maddow Show” will continue to air live at 9 p.m. ET/PT.

Since its debut in October 2010 at 10 p.m.ET, “The Last Word with Lawrence O’Donnell” has been a strong addition to the MSNBC primetime line-up. In the forth quarter of 2010, the show’s first full quarter on the air, “The Last Word” ranked #2 among A25-54 and total viewers beating CNN’s “Anderson Cooper 360” in all key demos and had MSNBC’s strongest A25-54 performance in the 10 p.m. time period since the first quarter of 2009.

“The Ed Show” launched in April 2009 at 6 p.m. ET on MSNBC. 2010 marked the best total viewer performance in the 6 p.m. ET hour ever for MSNBC, with “The Ed Show” ranked #2 in both A25-54 and total viewers for the full year. “The Ed Show” averaged 643,000 viewers in 2010 and 158,000 among viewers 25-54, while CNN’s “Situation Room” averaged 542,000 total viewers and 149,000 in the 25-54 demographic. Ed was up 8% in A25-54 and up 20% in total viewers, while CNN has dropped –28% in A25-54 and –29% in total viewers.

Also starting Monday, Cenk Uygur, MSNBC contributor and host of the popular web show “The Young Turks,” will be filling in as host of the 6 p.m ET hour

 
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