Updated TV Ratings Friday: 'Fringe' Premieres Up, 'Medium' Series Finale Rises, 'Kitchen Nightmares' Starts Well

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January 22nd, 2011

Rating/Share: Adults 18-49 1.9/6 1.4/5 1.3/4 1.3/4 0.5/2
Rating/Share: Adults 18-34 1.6/6 1.0/4 0.7/2 0.8/3 0.5/2
Total Viewers (million) 4.556 4.933 7.192 5.769 1.419

Fox topped Friday among adults 18-49 as Fringe ratings rose after its timeslot move, and Kitchen Nightmares started well. It was Fox's highest rated Friday night with entertainment (vs. sports) programming since 9/5/08.

Fringe's Friday premiere 1.9 adults 18-49 rating was a fraction above its Fall 18-49 average rating (1.88) and 12% above its latest new episode (1.7 adults 18-49, 12/9/10). That's much better than most of our polled readers expected. If it can maintain that level, I'd expect it to be renewed. That wasn't the only good ratings news for Fox as the season premiere of Kitchen Nightmares also scored a 1.9 adults 18-49 rating. That was up 36% from its last Friday original episode (5/21/10).

The series finale of CBS's Medium scored a 1.6 adults 18-49 rating, up 23% from its last new episode (1/14/11) and 20% over its Fall new episode average rating (1.34).

On ABC, Supernanny's 1.1 rating was even with last week, while Primetime: What Would You Do? scored a 1.7 adults 18-49 rating, up 13% vs. last week. At 10pm, 20/20 drew a 1.5 rating, up 7% vs. last week.

On NBC, Dateline's 1.4 adults 18-49 rating was down 7% vs. last week.

Overnight broadcast primetime ratings for Friday,  January 21, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
CBS MEDIUM 1.5 5 7.481
NBC MINUTE TO WIN IT - R 1.2 4 4.485
ABC SUPERNANNY 1.1 4 4.425
CW SMALLVILLE - R 0.6 2 1.589
CBS MEDIUM 1.6 5 8.055
NBC MINUTE TO WIN IT - R 1.3 4 4.832
ABC SUPERNANNY 1.2 4 4.186
CW SMALLVILLE - R 0.5 2 1.459
9:00 FOX FRINGE 1.9 6 4.883
NBC DATELINE:  NBC 1.4 4 5.982
CBS CSI:  NY - R 1.1 4 7.105
CW SUPERNATURAL - R 0.6 2 1.358
9:30 FOX FRINGE 1.9 6 4.831
NBC DATELINE:  NBC 1.3 4 6.415
CBS CSI:  NY - R 1.2 3 7.315
CW SUPERNATURAL - R 0.5 1 1.27
10:00 ABC 20/20 1.5 5 5.454
NBC DATELINE:  NBC 1.4 4 6.434
CBS CSI:  NY - R 1.1 3 6.406
10:30 NBC DATELINE:  NBC 1.5 5 6.469
ABC 20/20 1.5 5 5.285
CBS CSI:  NY - R 1.2 4 6.791

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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