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Live+7 DVR Ratings: 'Modern Family,' 'Hawaii Five-0' Top Week's Rankings

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January 24th, 2011

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 53 such programs in the list for the week below, so the week had fewer than the full schedule of new broadcast episodes.

The sixteenth week of the broadcast season (January 3-9) had Modern Family and Hawaii Five-0 on top our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.7 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. ABC advises us that the 1.7 added ratings points was the season high for any broadcast primetime show on any network.

Hawaii Five-0 topped the % adults 18-49 ratings increase from DVR viewing, adding 41% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 also topped the absolute average viewership gained from DVR viewing, adding 3.899 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods. CBS advises us that it was a record for average viewership added by DVR viewing for this season.

These Live+7 day program ratings mean nothing more to the network advertising revenues or the renewal prospects of your favorite shows that the Live + Same Day ratings we had more than two weeks ago didn't already tell us. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-01/05 ABC 4.8 6.5 1.7 35%
2 GREY'S ANATOMY-01/06 ABC 4.2 5.5 1.3 31%
3 Hawaii Five-0-01/03 CBS 2.9 4.1 1.2 41%
4 Big Bang Theory, THE-01/06 CBS 4.4 5.4 1.0 23%
5 CSI-01/06 CBS 3.3 4.3 1.0 30%
6 Private Practice-01/06 ABC 2.7 3.7 1.0 37%
7 PARENTHOOD-01/04 NBC 2.3 3.2 0.9 39%
8 Mentalist, THE-01/06 CBS 3.1 4.0 0.9 29%
9 Desperate Housewives-01/09 ABC 3.9 4.8 0.9 23%
10 Two and a Half Men-01/03 CBS 4.7 5.6 0.9 19%
11 Cougar Town-01/05 ABC 2.8 3.6 0.8 29%
12 Family Guy-01/09 FOX 4.7 5.5 0.8 17%
13 Castle-01/03 ABC 2.4 3.1 0.7 29%
14 Law And Order:SVU-01/05 NBC 2.9 3.6 0.7 24%
15 How I Met Your Mother-01/03 CBS 3.9 4.6 0.7 18%
16 V-01/04 ABC 2.1 2.8 0.7 33%
17 BROTHERS & SISTERS-01/09 ABC 2.2 2.9 0.7 32%
18 CSI: NY-01/07 CBS 1.7 2.3 0.6 35%
19 MIKE & MOLLY-01/03 CBS 3.7 4.3 0.6 16%
20 Human Target-01/05 FOX 1.7 2.2 0.5 29%
21 Rules of Engagement-01/03 CBS 3.4 3.9 0.5 15%
22 Wipeout-THURS-01/06 ABC 3.8 4.3 0.5 13%
23 CAPE-01/09 NBC 2.6 3.1 0.5 19%
24 Biggest Loser 11-01/04 NBC 3.3 3.7 0.4 12%
25 MIDDLE, THE-01/05 ABC 2.8 3.2 0.4 14%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 HAWAII FIVE-0-01/03 CBS 2.9 4.1 1.2 41%
2 PARENTHOOD-01/04 NBC 2.3 3.2 0.9 39%
3 Private Practice-01/06 ABC 2.7 3.7 1.0 37%
4 Modern Family-01/05 ABC 4.8 6.5 1.7 35%
5 CSI: NY-01/07 CBS 1.7 2.3 0.6 35%
6 Detroit 1-8-7-01/04 ABC 1.2 1.6 0.4 33%
7 V-01/04 ABC 2.1 2.8 0.7 33%
8 BROTHERS & SISTERS-01/09 ABC 2.2 2.9 0.7 32%
9 GREY'S ANATOMY-01/06 ABC 4.2 5.5 1.3 31%
10 CSI-01/06 CBS 3.3 4.3 1.0 30%
11 Human Target-01/05 FOX 1.7 2.2 0.5 29%
12 Castle-01/03 ABC 2.4 3.1 0.7 29%
13 Mentalist, THE-01/06 CBS 3.1 4.0 0.9 29%
14 Cougar Town-01/05 ABC 2.8 3.6 0.8 29%
15 MEDIUM-01/07 CBS 1.4 1.8 0.4 29%
16 Law And Order:SVU-01/05 NBC 2.9 3.6 0.7 24%
17 Desperate Housewives-01/09 ABC 3.9 4.8 0.9 23%
18 Big Bang Theory, THE-01/06 CBS 4.4 5.4 1.0 23%
19 CAPE-01/09 NBC 2.6 3.1 0.5 19%
20 Two and a Half Men-01/03 CBS 4.7 5.6 0.9 19%
21 How I Met Your Mother-01/03 CBS 3.9 4.6 0.7 18%
22 Family Guy-01/09 FOX 4.7 5.5 0.8 17%
23 MIKE & MOLLY-01/03 CBS 3.7 4.3 0.6 16%
24 CSI: MIAMI-01/09 CBS 2.5 2.9 0.4 16%
25 No Ordinary Family-01/04 ABC 1.9 2.2 0.3 16%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 HAWAII FIVE-0-01/03 CBS 11,022 14,921 3,899 35%
2 MODERN FAMILY-01/05 ABC 11,855 15,216 3,361 28%
3 Mentalist, THE-01/06 CBS 14,912 18,112 3,200 21%
4 GREY'S ANATOMY-01/06 ABC 11,666 14,512 2,846 24%
5 Castle-01/03 ABC 9,627 12,142 2,515 26%
6 CSI-01/06 CBS 14,236 16,548 2,312 16%
7 Two and a Half Men-01/03 CBS 15,410 17,589 2,179 14%
8 Big Bang Theory, THE-01/06 CBS 13,984 16,035 2,051 15%
9 Private Practice-01/06 ABC 7,677 9,671 1,994 26%
10 PARENTHOOD-01/04 NBC 5,994 7,946 1,952 33%
11 Desperate Housewives-01/09 ABC 12,840 14,735 1,895 15%
12 CSI: NY-01/07 CBS 9,525 11,389 1,864 20%
13 Law And Order:SVU-01/05 NBC 10,613 12,188 1,575 15%
14 BROTHERS & SISTERS-01/09 ABC 8,254 9,823 1,569 19%
15 Human Target-01/05 FOX 6,183 7,695 1,512 24%
16 V-01/04 ABC 6,606 8,098 1,492 23%
17 Wipeout-THURS-01/06 ABC 11,700 13,173 1,473 13%
18 MIKE & MOLLY-01/03 CBS 12,416 13,876 1,460 12%
19 CAPE-01/09 NBC 8,459 9,811 1,352 16%
20 Cougar Town-01/05 ABC 6,594 7,938 1,344 20%
21 Detroit 1-8-7-01/04 ABC 5,208 6,534 1,326 25%
22 Family Guy-01/09 FOX 9,312 10,588 1,276 14%
23 How I Met Your Mother-01/03 CBS 10,179 11,421 1,242 12%
24 CSI: MIAMI-01/09 CBS 11,986 13,205 1,219 10%
25 No Ordinary Family-01/04 ABC 6,768 7,903 1,135 17%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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