'Piers Morgan Tonight' Slips 66% from Monday Premiere by Friday

Categories: Cable News Ratings

Written By

January 24th, 2011

Piers Morgan Tonight got no help from George Clooney on Friday as it dropped to 718,000 total viewers and 121,000 adults 25-54.  That represents a 66% drop in viewers and a 77% drop with advertising-centric adults 25-54 from the premiere last Monday.

Below are the 9pm weekly averages for FNC, CNN and MSNBC for last week and by each night:

Last Week Averages – Piers’ first week on CNN:

FNC’s Hannity: 2,072,000 in P2+ (512,000 in 25-54)

CNN’s Piers: 1,229,000 in P2+ (342,000 in 25-54)

MSNBC’s Maddow: 1,077,000 in P2+ (289,000 in 25-54)

Friday/Day 5 (George Clooney)

Hannity: 1,757,000 in P2+ (333,000 in 25-54)

Piers: 718,000 in P2+ (121,000 in 25-54)

Maddow: 1,075,000 in P2+ (355,000 in 25-54)

Thursday/Day 4 (Ricky Gervias)

FNC’s Hannity: 2,079,000 in P2+ (557,000 in 25-54)

CNN’s Piers: 1,025,000 in P2+ (279,000 in 25-54)

MSNBC’s Maddow: 976,000 in P2+ (264,000 in 25-54)

Wednesday/Day 3 (Condi Rice):

Hannity: 1,974,000 in P2+ (565,000 in 25-54)

Piers: 1,028,000 in P2+ (239,000 in 25-54)

Maddow: 1,094,000 in P2+ (221,000 in 25-54)

Tuesday/Day 2 (Howard Stern):

Hannity: 2,182,900 in P2+ (506,441 in 25-54)

Piers: 1,273,193 in P2+ (550,719 in 25-54)

Maddow: 1,125,947 in P2+ (264,961 in 25-54)

Monday (Oprah):

Hannity: 2,365,047 viewers (599,800 in 25-54)

Piers: 2,099,462 viewers (520,519)

Maddow: 1,111,865 viewers (342,013)

 
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