via press release:
The Weather Channel Debuts New Primetime Schedule with Series Launch of ‘Weather Caught on Camera’ and New Episodes of Returning Favorites
New episodes of Cantore Stories, Weather Proof and Storm Riders featured in primetime lineup
ATLANTA (January 24, 2011) – The Weather Channel® (TWC) debuts its new primetime original programming schedule Jan. 31 at 8 p.m. ET with the series launch of Weather Caught on Camera and additional new episodes of Cantore Stories, Weather Proof and Storm Riders. The network announced earlier this month that it will showcase a new lineup of original programs weeknights from 8-10 p.m. ET, giving viewers the weather entertainment genre they seek and are familiar with from The Weather Channel brand. Continuing live weather news and information will air during Weather Center, which proceeds and follows the original programming block.
Kicking off the new schedule is the series launch of Weather Caught on Camera, hosted by TWC meteorologist and Your Weather Today co-host Mike Bettes. Each half-hour episode will take viewers on a thrill ride that puts them right in the center of the action. From hurricane force winds and EF5 tornadoes to sandstorms and avalanches, this gripping new series will have viewers on the edge of their seats.
TWC will bring back viewer favorites including new episodes of Cantore Stories, which follows Storm Tracker Jim Cantore on his journey to discover amazing places with extraordinary climates. New episodes will also premiere of Weather Proof, where meteorologist Stephanie Abrams tests the latest products in extreme weather experiments, and Storm Riders, with maverick meteorologists Simon and Juston continuing their quest across interstate lines to witness the most powerful storms. Viewers will also see additional previously aired episodes of all three series as well as popular series Storm Stories, When Weather Changed History and It Could Happen Tomorrow, which are featured throughout TWC’s primetime schedule.
Preceding and following the network’s new two-hour original programming block, one-hour editions of TWC’s popular live evening show Weather Center will air at 7 p.m. ET and 10 p.m. ET. During all original programs, viewers will see hyper-local current weather conditions and forecasts for their community on the bottom of the screen, along with “Local on the 8s” and live weather updates delivered at the top and bottom of every hour, making viewers never more than 30 minutes from a live forecast update. This exemplifies TWC’s mission to be best at covering weather, locally and across the United States. When severe weather strikes, TWC preempts original programming to continue with its award-winning live coverage of weather events as it has done successfully for many years.
TWC’s new primetime original premieres include:
- Weather Caught on Camera (Wednesdays at 8 p.m. & 8:30 p.m. ET) – Hosted by meteorologist Mike Bettes, this half-hour show features videos and clips of the most intense, violent and downright crazy weather ever captured on video. Amazing, jaw-dropping footage of Mother Nature’s fury from around the country is documented by viewers. New episodes include a dust storm in Australia, sandstorms in Saudi Arabia and Arizona, avalanches in Wyoming and Montana, and plenty of tornado footage from across the United States.
- Weather Proof (Wednesdays at 9 p.m. & 9:30 p.m. ET) – Meteorologist Stephanie Abrams teams up with special effects technician Newton Wimer to take viewers on new experiments by replicating extreme weather scenarios to test products against Mother Nature’s destructive forces. New episodes of this half-hour series include how to avoid deadly rip currents and lightning strikes, how to protect yourself in a dust storm and how solar panels can help save your life and more.
- Storm Riders (Thursdays at 8 p.m. ET) – This adrenaline-filled half-hour series follows two maverick meteorologists on their hunt for tornadoes, hurricanes, ice storms and more. Not your typical storm chasers, they run a bare-bones operations relying on maps, smart phones and gut instincts to help them get to the center of the storm. New episodes include storm chases to capture multiple tornado outbreaks in Minnesota and Texas and even an ice storm in Oklahoma.
- Cantore Stories (Thursdays at 9 p.m. & 9:30 p.m. ET) – In this half-hour series, Storm Tracker Jim Cantore continues his journey to the most extraordinary weather environments around the globe and meets the unique people who thrive there. New episodes take Cantore to Parris Island, SC, where Marines are made, and on a trip out west to wine country in Napa Valley. Calif., to get a firsthand look at how much influence the weather has on the wine-making process. Cantore also travels to Tofino, British Columbia, known as the best place on the West Coast of North America to watch powerful winter storms, swells, hurricane force winds and horizontal rain.
For more on TWC programming, visit: www.weather.com/tv
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About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWCC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million monthly unique users, are the most popular source of online weather news and information, and offer the second most popular mobile application on all smart phones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.