Week One: CNN’s ‘Piers Morgan Tonight’ Tops MSNBC in Total Viewers and Demo at 9p ET & PT

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via press release:

Week One Piers Morgan Tonight:

CNN’S “PIERS MORGAN TONIGHT” TOPS MSNBC IN TOTAL VIEWERS AND DEMO @ 9PM, ET & PT

PROGRAM ALSO GROWS COMPARED TO 9PM 4TH QUARTER

9:00 pm, ET

CNN/Piers Morgan Tonight

1.229 million total viewers/342k demo adults 25-54

PMT tops MSNBC’s The Rachel Maddow Show during its first week by +14% in total viewers and by +18% in the demo 25-54.

This represents a +87% increase compared to CNN’s 9pm 4th quarter average in total viewers (657k) and +101% more among adults 25-54 (170k).

MSNBC/The Rachel Maddow Show

1.077 million total viewers/289k demo adults 25-54

FNC/Hannity

2.072 total viewers/512k demo adults 25-54

The West Coast prime time airing of Piers Morgan Tonight:  (9:00 pm, PT/12 midnight, ET) also tops MSNBC and narrows the gap with FNC in the demo:

CNN/Piers Morgan

488k total viewers/192k demo adults 25-54

MSNBC/The Rachel Maddow Show

421k total viewers/148k demo adults 25-54

FNC/Hannity

722k total viewers/200k demo adults 25-54

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