ABC Family’s Debut of “Mean Girls 2” is TV’s #1 Movie of the Week/2010-11 Season in Key Demos

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via press release:

Ratings for Sunday, January 23, 2011 – Final National Ratings

World Television Premiere of “Mean Girls 2” Ranks as Cable’s No. 1

Movie of the 2010/11 Season in Viewers 12-34 and Females 12-34

Is the Week’s No. 1 TV Movie in Viewers 12-34 and Across Core Females

Sweeps Cable’s Top Rank from 8:00 – 10:00 P.M. Across All Key Targets

Grows its Audience by Double-Digit Percentages Start-to-Finish and Exceeds

Year-Ago Time Period Levels by Triple-Digit Percentages Across the Board

“Mean Girls 2” (Sunday, 1/23/11, 8:00-10:00 p.m.)

In its world television debut, sequel “Mean Girls 2,” starring Meaghan Martin, Maiara Walsh, Jennifer Stone, Nicole Gale Anderson, Claire Holt and Diego Boneta, ranked as the week’s No. 1 TV movie among Viewers 12-34 (2.0 million/2.2 rating) and across its core female breaks – Women 18-34 (692,000/2.0 rating), Women 18-49 (1.1 million/1.6 rating) and Females 12-34 (1.6 million/3.5 rating) – becoming the No. 1 movie of the 2010/11 season among Viewers 12-34 and Females 12-34.

  • Mean Girls 2” was cable’s No. 1 program from 8:00 – 10:00 p.m. among Adults 18-34 (907,000/1.3 rating), Women 18-34 (692,000/2.0 rating), Adults 18-49 (1.4 million/1.1 rating), Women 18-49 (1.1 million/1.6 rating), Viewers 12-34 (2.0 million/2.2 rating) and Females 12-34 (1.6 million/3.5 rating), and the No. 2 telecast among Total Viewers (3.4 million).
  • “Mean Girls 2” grew its audience by double-digit percent margins start-to-finish in key demos, including by 12% in Total Viewers (3.3 million to 3.7 million), by 14% in Adults 18-49 (1.4 million to 1.6 million) and by 10% in Viewers 12-34 (2.0 million to 2.2 million).
  • “Mean Girls 2” more than doubled to more than quadrupled year-ago time period averages (1/24/10) across key measures, including by 209% in Total Viewers (3.4 million vs. 1.1 million), by 191% in Adults 18-34 (907,000 vs. 312,000), by 143% in Adults 18-49 (1.4 million vs. 575,000) and by 354% in Viewers 12-34 (2.0 million vs. 441,000).

Source: Nielsen Media Research (National Ratings, Live+SD, 1/23/11; week of 1/17-1/23/11; 2010/11 STD: 9/27/10-1/23/11).

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