Disney Channel is TV’s No. 1 Network in Total Day for 8th Straight Week with Tweens 9-14

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via press release:

2011

Weekly Ratings Highlights for January 17-23, 2011 — Final National Ratings

Disney Channel is TV’s No. 1 Network in Total Day

Among Tweens 9-14 for the 8th Consecutive Week

“Shake It Up” Posts its Second-Highest Ratings Ever in Total Viewers and Kids 6-11

Holds Cable’s Top 3 Telecasts in Kids 6-11 and the Top 5 Telecasts in Tweens 9-14

Disney Channel: Weekly Highlights

Delivering the week’s Top 5 cable TV telecasts fronted by all-new episodes of hit series “Shake It Up,” “Good Luck Charlie” and “Wizards of Waverly Place,” Disney Channel ranked as TV’s No. 1 network in Total Day for the 8th consecutive week among Tweens 9-14 (533,000/2.2 rating).

Disney Channel netted its 299th consecutive weekly win in Prime among Kids 6-11 (1.07 million/4.3 rating) and was No. 1 for the 296th time in the previous 299 weeks among Tweens 9-14 (888,000/3.6 rating).

  • The week’s No. 1 scripted TV telecast among key kids, Sunday’s all-newShake It Upbecame the series’ second-most-watched telecast on record in Total Viewers (4.31 million) and Kids 6-11 (2.04 million/8.2 rating).
  • Disney Channel delivered the week’s Top 3 cable telecasts among Kids 6-11:
  • Disney Channel owned the week’s Top 5 cable telecasts among Tweens 9-14, and 10 of the Top 12 overall:
  • For the 16th time in the previous 17 weeks, a “Mickey Mouse Clubhouse” (Sat., 8:30 – 8:55 a.m.) telecast stood as the week’s No. 1 weekend preschool TV telecast among Kids 2-5 (795,000/4.7rating).

Source:  Nielsen Media Research (Live + Same Day, 1/17/11-1/23/11, U.S. ratings).  Rankings based on 000s, then US rating. Kids 2-5 ranks based on program data among regularly scheduled series.

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