Ratings Hog Heaven for Discovery Channel with 'Hogs Gone Wild' and 'American Chopper'

Categories: Network TV Press Releases

Written By

January 25th, 2011

via press release:

IT’S RATINGS HOG HEAVEN FOR DISCOVERY CHANNEL:

Sunday’s HOGS GONE WILD Runs Big Numbers,
Monday’s American Chopper Posts Highest Rating Since its Return to the Network

(Silver Spring, Md.) – The 10PM premiere telecast of HOGS GONE WILD, "A Feral Fight," earned a 1.22 HH / 0.91 P25-54 AA%, making it the #2 primetime non-fiction (8P-11P) cable program among M25-54 delivery.  The premiere telecast of HOGS GONE WILD posted double-digit gains in ALL key demos, compared to the year-ago time slot (1Q10, SUN 10PM), delivering 1.77 million people (P2+).

Driven by the premiere telecast of HOGS GONE WILD and encores of Gold Rush: Alaska, Discovery Channel was the #3 ad-supported cable network for delivery among M25-54 and M18-49.  It was #5 among P25-54.

Discovery’s ratings roll continued Monday with the 9PM premiere telecast of American Chopper: SENIOR VS. JUNIOR, "Lee Returns," earning a 1.90 HH / 1.52 P25-54 AA%, and making it the #5 primetime (8P-11P) cable program among M25-54/M18-49 delivery.  American Chopper: SENIOR VS. JUNIOR delivered 2.65 million people (P2+).

Driven by the premiere telecast of American Chopper: SENIOR VS. JUNIOR, Discovery was the #3 ad-supported cable network for delivery among M25-54, #4 among M18-49 and #5 among P25-54/P18-49.

 
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