via ratings notes from Turner:
TNT
TNT delivered a strong week, ranking as basic cable’s #1 network among adults 25-54 in total day and the #1 24-hour network among adults 18-49 in total day.
TNT’s Saturday night network television premiere of The Dark Knight ranked as basic cable’s top movie telecast for the week, with 3.6 million viewers, 1.9 million adults 18-49 and 1.8 million adults 25-54.
TNT’s acclaimed drama Southland scored season-high numbers last Tuesday night, with 2.1 million viewers and 1 million adults 25-54. The episode delivered a remarkable 28% more viewers and 23% more adults 25-54 than the previous week.
With final Live + 7 data now available for the Jan. 3 season premiere of Southland, the episode grew its audience to 3.1 million viewers (+47% over Live + Same Day) and more than 1.4 million adults 25-54 (+50% over Live + SD).
The Jan. 3 season finale of TNT’s The Closer grew its audience to more than 8.2 million viewers and 2.8 million adults 25-54 in Live + 7. For its entire sixth season, The Closer averaged 7.6 million viewers, with 2.7 million adults 25-54. The Closer is set to launch its seventh season this summer.
The Jan. 3 episode of TNT’s acclaimed Men of a Certain Age grew its audience to 3 million viewers and more than 1.3 million adults 25-54, according to final Live + 7 data.
Through 30 games, the NBA on TNT is averaging a 1.5 U.S. rating (+25%, 1.2 U.S. rating), 2,323,000 total viewers (+30%, 1,788,000 total viewers) and 1,726,000 households (+27%, 1,357,000 households) over last year's corresponding coverage.
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD through 30 games. (10/26/2010-1/20/2011) vs. (10/27/2009-2/4/2010)
Adult Swim
Across Week 4 of January 2011, Adult Swim ranked #1 for Total Day delivery of adults 18-34 (517,000, up 3%), adults 18-49 (734,000, up 7%), men 18-34 (340,000, up 14%) and men 18-24 (186,000, up 13%).
Back-to-back episodes of the Adult Swim original series SQUIDBILLIES (Sunday, 10 and 10:15 p.m.) posted double and triple-digit increases among all key adult and young male demos vs. the same time period last year. At 10 p.m., adults 18-34 delivery (281,000) increased by 45%, while adults 18-24 delivery (208,000) increased by 96%. At 10:15 p.m., adults 18-34 delivery (455,000) increased by 57%, and adults 18-24 delivery (338,000) increased by 128%.
An Adult Swim premiere episode of FAMILY GUY (Monday, 11 p.m.) charted double-digit delivery and ratings increases across all young adult demos: adults 18-34 delivery (1,352,000) grew by 32%, adults 18-24 delivery (762,000) grew by 32%, men 18-34 delivery (875,000) grew by 29%, men 18-24 delivery (485,000) grew by 20%, and adults 18-49 delivery (1,958,000) grew by 30%.
Adult Swim telecasts—including Family Guy, ROBOT CHICKEN and American Dad—accounted for 17 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network. These shows, along with AQUA TEEN HUNGER FORCE, also accounted for 22 of the Top 50 telecasts of the week among men 18-34, again more than any other network.
Cartoon Network
Last week, Cartoon Network achieved the #1 destination on all television among Boys 9-14 on Friday night (7-9 p.m.), which charted double-digit growth among kids and boys 9-14 versus the same time period last year. The animated action-adventure block earned 29% delivery gains among kids 9-14 (468,000) and 27% ratings gains (1.9). Across the block, boys 9-14 delivery (391,000) surged by 44% and ratings (3.1) by 41%, while boys 6-11 delivery (464,000) grew by 4% and ratings (3.7) by 6%.
Leading the Friday night line-up, YOUNG JUSTICE (7 p.m.) scored 22% growth among kids 9-14 (495,000) and 18% growth among ratings (2.0). Boys 9-14 delivery (382,000) increased by 26% and ratings (3.1) by 29%. Even more impressive, BEN 10: ALIEN FORCE (7:30 p.m.) achieved 27% growth among kids 9-14 delivery (387,000), 23% growth among ratings (1.6), and 56% growth among boys 9-14 delivery (345,000) and ratings (2.8). And to crown the evening, STAR WARS: The Clone Wars (8:30 p.m.) improved kids 9-14 delivery (603,000) and ratings (2.5) by 39%, and boys 9-14 delivery (491,000) and ratings (3.9) by 44%.
Overall across the fourth week of January 2011, Cartoon Network earned 2% early evening prime time (7-9 p.m.) delivery growth among kids 9-14 (377,000) while ratings remained unchanged, and 2% total day (6 a.m.-9 p.m.) delivery growth among kids 9-14 (258,000) and 10% growth in ratings (1.1).
Monday night animated comedies (7-9 p.m.) also attracted significant growth among older kids vs. the same time period last year: kids 9-14 delivery (521,000) expanded by 23% and ratings (2.1) by 24%, and boys 9-14 delivery (397,000) expanded by 29% and ratings (3.2) by 28%. Adventure Time (8 p.m.) continued its positive ratings trajectory, earning 16% delivery gains among kids 6-11 (758,000) and 67% delivery gains among kids 9-14 (604,000). Boys 6-11 delivery (555,000) grew by 21% and boys 9-14 delivery (474,000) grew by 80%. Regular Show (8:15 p.m.) earned across-the-board double and triple-digit delivery gains as well—kids 2-11 delivery (996,000) increased by 10%, 6-11 delivery (790,000) increased by 33%, kids 9-14 delivery (692,000) increased by 135%, boys 2-11 delivery (759,000) increased by 25%, boys 6-11 delivery (609,000) increased by 44% and boys 9-14 delivery (559,000) increased by 146%.
Wednesday night’s alternative live-action series DUDE, WHAT WOULD HAPPEN (8 p.m.) scored significant audience improvement as well vs. the same time period last year. Kids 6-11 delivery (524,000) grew by 15%, kids 9-14 delivery (370,000) grew by 30%, boys 2-11 delivery (503,000) grew by 7%, boys 6-11 delivery (437,000) grew by 23% and boys 9-14 delivery (284,000) grew by 23%. Immediately following, Destroy Build Destroy (8:30 p.m.) charted kids 9-14 delivery gains of 15% (314,000) and 14% delivery gains among boys 9-14 (248,000).
Finally, a premiere episode of POKÉMON: DP SINNOH LEAGUE (Saturday, 8 a.m.) earned 6% delivery improvement among kids 9-14 (320,000) and 8% ratings improvement (1.3), and 10% improvement among both boys 9-14 delivery (274,000) and ratings (2.2).
TBS
Last week, Conan was watched by 506,000 adults 18-34 and 768,000 adults 18-49, with a total audience of 1.1 million viewers. Continuing to prove Conan’s strength among young adults, last week’s episodes boasted a median age of 32.
Competitive data for the prior week (Jan. 10-14) shows Conan started the new year ranking once again as television’s #1 late-night talk show among adults 18-34 (508,000). The show also boasted the youngest median age: 32.
Conan was on a holiday break the week of Jan. 3, so there is no new information to report on time-shifted viewing.
TBS’s hit sitcom Are We There Yet? delivered strong numbers for its third week of the winter. The Wednesday 10 and 10:30 p.m. episodes averaged more than 2.1 million viewers and 1.1 million adults 18-49.
TBS’s ‘80s college comedy Glory Daze closed out its first season Tuesday night with 1.1 million viewers. Boasting a median age of only 26, the season finale scored 17% growth among adults 18-34 (522,000) compared to the previous week. Live + 7 data for the Jan. 4 episode of Glory Daze shows that it grew its total audience to 1.4 million viewers and 672,000 adults 18-34, with a median age of 28.
truTV
truTV’s hit series Hardcore Pawn garnered more than 2.2 million viewers Tuesday night at 10 p.m., its biggest audience ever. The show delivered 1.2 million adults 18-49 and 736,000 men 18-49, ranking among cable’s Top 5 programs for the time period. The episode also helped truTV chalk up its most-watched Tuesday night ever, with more than 1.6 million viewers.
NBA TV
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first 12 Fan Night games of the season, the network is averaging 382,000 total viewers and 290,000 households. This season over 6 million viewers have watched Fan Night on NBA TV through Jan. 18.
Source: Nielsen Media Research. 11/2/10-1/18/11. Live +SD data. Includes all Live Tuesday Fan Night telecasts. For Fan Night Reach, based on 6+ minute qualifier.
Tuesday Night's Fan night game between the Atlanta Hawks and the Miami Heat delivered 566,000 viewers, the second largest NBA TV Regular Season audience behind the Nov. 9 game between the Miami Heat and Utah Jazz (659,000 total viewers).
Source: Nielsen Media Research. 10/30/10-1/18/11. Live +SD data. Includes all Live NBA TV Regular Season telecasts.
