New Pairing of ‘One Tree Hill’ and ‘Hellcats’ Delivers The CW’s Most Watched Tuesday of the Season
via press release:
NEW PAIRING OF “ONE TREE HILL” AND “HELLCATS” DELIVERS THE CW’S MOST WATCHED TUESDAY OF THE SEASON
HELLCATS Scores Show’s Most Watched Episode Since Sept. 2010
HELLCATS Also Delivers The CW’s Largest Audience Tuesday 9p.m. Since Sept. 2009; Matching Season Highs in the Time Period in Key Demos
January 26, 2011 (Burbank, CA) – The CW’s HELLCATS vaulted to its new night and time (Tuesdays 9:00-10:00 pm) and landed the show’s most watched episode since Sept 29 (2.2mil). The new combination of ONE TREE HILL and HELLCATS lifted The CW to its most watched Tuesday of the season (2.02mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Jan. 25, 2010.
In moving to Tuesdays at 9:00 p.m., HELLCATS also delivered the time period’s largest audience (2.2mil) in nearly a year and a half (since 9/29/09). HELLCATS matched the time period’s best demo performance of the season in women 18-34 (1.5/4), adults 18-34 (1.1/3) and adults 18-49 (0.9/2).
The CW’s new Tuesday also matched the night’s best performance of the season in adults 18-34 (1.2/4) and adults 18-49 (0.9/3).
HELLCATS was also up 10% in adults 18-34 (1.1/3), up 14% in total viewers (2.2mil) and up 13% in adults 18-49 (0.9/2) versus its last original episode on Wednesday, December 1.
ONE TREE HILL improved 8% from its season average in adults 18-34 (1.3/4) and matched its season average in women 18-34 (1.8/5).