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TV Ratings Tuesday: NBC Leads Broadcast Coverage of State of the Union Address

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January 26th, 2011

Scoreboard NBC CBS FOX Uni ABC CW
Adults 18-49: Rating/Share 2.4/6 1.7/5 1.3/4 1.2/3 1.2/3 0.9/3
Adults 18-34: Rating/Share 1.7/5 1.1/3 1.2/3 1.3/4 0.8/2 1.2/4
Total Viewers (million) 7.790 9.285 3.937 3.278 5.226 2.020

Due to the nature of live programming the ratings for ABC, CBS, FOX and NBC (State of the Union Address)  are approximate and subject to more than the typical adjustments in the final numbers.  See below for more information on these Fast Affiliate Ratings.

Update:  Across all 11 networks that carried the State of the Union address it averaged 42.8 million viewers.

As has been typical, NBC led the broadcast network coverage of last night's State of the Union address and coupled with the 3.0 rating for The Biggest Loser: Couples at 8pm easily won the night with adults 18-49 in the preliminary numbers.

As noted in the red disclaimer above, coverage of live events mucks up the preliminary numbers and we'll have to wait for the final numbers.  As of this writing (8:40a PT) we've not seen any of the cable news networks' coverage of the address yet.  We'll see those later today along with the final broadcast numbers and an aggregate tally across all networks. Only then will we know whether more or less people watched this year's address than last year's.

The CW returned with new episodes of One Tree Hill and Hellcats, and like most CW shows this season they both average a 0.9 rating with adults 18-49. In CW's target demographic of women 18-34, One Tree Hill averaged a 1.8 rating and Hellcats a 1.5.  The 2.16 million total viewers for Hellcats was the most since September 29, and overall on the night it was CW's most-watched Tuesday this season.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, January 25, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Biggest Loser Couples 3.0/9 8.68
CBS NCIS (R) 2.3/7 13.17
FOX Glee (R) 1.6/5 4.69
ABC No Ordinary Family (R) 1.1/3 4.38
CW One Tree Hill 0.9/3 1.88
9:00 NBC State of the Union Address 2.3/6 8.42
CBS State of the Union Address 1.7/5 8.51
ABC State of the Union Address 1.6/4 6.71
FOX State of the Union Address 1.3/3 3.41
CW Hellcats 0.9/2 2.16
10:00 NBC State of the Union Address 2.0/5 7.35
CBS State of the Union Address 1.4/3 7.24
ABC State of the Union Address 1.4/4 6.23
10:30 NBC State of the Union Address/Analysis 1.4/4 5.20
CBS Big Bang Theory (R) 1.0/3 5.11
ABC Cougar Town (R) 0.7/2 2.95

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore delayed by news coverage; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno, 0.9/4; "Late Show," 0.6/3 with an encore delayed by news coverage; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4 delayed by news coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.4/3 delayed by news coverage).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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