'Nightline' Is #1 Season To Date Among Adults 25-54 and Total Viewer for First Time Since 1993

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

January 27th, 2011

yes, we know, Nightline is only a half hour and the other shows are one hour.  This is just a press release spinning things the way press releases typically do.

via press release:

Nightline” IS #1 SEASON TO DATE AMONG

ADULTS 25-54 AND TOTAL VIEWERS FOR FIRST TIME SINCE 1993

Nightline” IS #2 IN TOTAL VIEWERS,

ADULTS 18-49 AND ADULTS 25-54 FOR THE WEEK

ABC News’ Nightline” took second in Total Viewers (3.86 million), Adults 25-54 (1.60 million) and Adults 18-49 (1.20 million), beating CBS’ “Late Show with David Letterman,” according to Nielsen Media Research for the week of January 17, 2011.

Season-to-date, “Nightline” ranks in first place among Total Viewers and Adults 25-54. This is the first time “Nightline” that has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS. In addition, "Nightline" is up by +3% in Adults 25-54 season-to-date compared to the same point last year.

For the 3rd week in a row, “Nightline” improved on the same week last year in Total Viewers (+5%), Adults 25-54 (+13%) and Adults 18-49 (+6%). In fact, the ABC program grew over the same week last year in Total Viewers and Adults 25-54 in 6 of the last 7 weeks.  Among the three late night shows, “Nightline” stood as the only program to build on the year-ago week in all three Nielsen measures.

*Note: Due to the Martin Luther King holiday, ABC's and NBC's Monday telecast were coded as specials and excluded from the weekly average.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of January 17, 2011)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC “Nightline”         3,860,000     1,600,000/ 1.3      1,200,000/ 0.9

CBS “Late Show”         3,770,000     1,580,000/ 1.3      1,140,000/ 0.9

NBC “Tonight”           3,870,000     1,660,000/ 1.3      1,280,000/ 1.0

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 1/17/11, 1/10/11 & 1/18/10.  Live+7 (where available) & Live+SD for 10-11 Season - 9/20/10 - 1/21/11.

 
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