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TV Ratings Wednesday: 'American Idol' Stabilizes; 'Cougar Town,' 'Off The Map' Hit Lows; 'Chase' Up

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January 27th, 2011


Scoreboard FOX ABC CBS Uni NBC CW
Adults 18-49: rating/Share 9.2/24 2.1/6 2.1/6 1.5/4 1.4/4 0.4/1
Adults 18-34: Rating/Share 7.4/22 1.7/5 1.4/4 1.5/4 1.1/3 0.4/1
Total Viewers (million) 25.197 6.032 9.855 3.917 4.877 1.234

Fox easily won the night with a better average with adults 18-49 than the combined broadcast competition.

American Idol's 9.2 rating in adults 18-49 retained 95% of last Wednesday's 9.7, and is down only 9% vs. the equivalent telecast last year, narrowing the year-to-year losses experienced last week, and in line with normal year-to-year declines in recent years. Comparisons to last year are a little tricky for last night since the equivalent episode last year was only 61 minutes (Tuesday, January 19, 2010). That episode had a 10.1 adults 18-49 rating and was on par with the previous Wednesday premiere (January 13, 2010, 90 minutes).  It was the highest week two vs. week one retention since 2006 (season 5).

With the 8-9:30p portion of ABC's comedy lineup in repeats, Cougar Town was down 13% to a season low 2.1 adults 18-49 rating and Off The Map was down 14% to a series low 1.8 adults 18-49 rating.

Paula Abdul's Live To Dance was still pounded by Idol, but was up 10% to a 1.1 adults 18-49 rating.  Criminal Minds was also up 10% from last week to a 3.2 adults 18-49 rating. Blue Bloods was flat with a 2.0 adults 18-49 rating in its second Wednesday outing.

Chase was up 20%, but that only got it up to a 1.2 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, January 26, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 8.5/24 23.77
ABC The Middle (R) 2.0/6 7.01
NBC Minute to Win It 1.4/4 5.02
CBS Live To Dance 1.1/3 4.75
CW Nikita (R) 0.5/1 1.53
8:30 ABC The Middle (R) 2.1/6 6.59
9:00 FOX American Idol 9.8/25 26.63
CBS Criminal Minds 3.2/8 12.85
ABC Modern Family (R) 2.6/7 7.35
NBC Chase 1.2/3 4.14
CW The Vampire Diaries (R) 0.3/1 0.94
9:30 ABC Cougar Town 2.1/5 5.08
10:00 CBS Blue Bloods 2.0/6 11.96
ABC Off The Map 1.8/5 5.09
NBC Law & Order: SVU (R) 1.7/5 5.47

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.6/6 with an encore; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.6/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/3 with an encore; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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