More 'Archer' Ratings: Helped By Charlie Sheen, But Hurt by 'Jersey Shore'

Categories: Network TV Press Releases

Written By

January 28th, 2011

Below are lots of bullet points about last night's second season premiere of Archer, including lots of season premiere data for other FX comedies.  Considering the Jersey Shore powerhouse, I'd have to agree Archer got off to a solid start.  Archer's lead-in was none other than a repeat of Two and a Half Men. Archer bled 17,000 adults 18-49 from it's lead in, but Archer grew men 18-49 substantially  (but lost a lot of women 18-49).

Please note that any ratings point data  included below are coverage ratings (based on the number of homes FX is available in) rather than the national ratings used most everywhere else on our site.

via press notes:

A very solid sophomore season bow for Archer.  Against significantly stronger competition (notably the Jersey Shore juggernaut on MTV), Archer retained 84 percent of its year-ago bow in P18-49 and boosted its first season average by +41%.

  • Also encouraging for Archer is that its 1100P encore was the most watched encore telecast ever in P18-49 (678).  All data is Live+Same Day 000s; complete data sets attached.

Vs. Year-Ago Premiere and Season Average: Archer retained 84% of its year-ago bow in P18-49 (986 vs. 1,176); not surprisingly, M18-49 retention was stronger than W18-49 (93% vs. 68%).  Compared to Archer’s frosh season norm, last night’s second season premiere exceeded it virtually across the board:  by +41% in P18-49 (986 vs. 698), +52% in M18-49 (707 vs. 465), +3% in P18-34 (489 vs. 477), and +10% in M18-34 (356 vs. 324).

Vs. Lead-in: Archer’s Two and a Half Men lead-in averaged a very robust 1,003 P18-49 – which makes for one of the show’s most-watched telecasts to date.  In fact, it ranks in the top six percent of all telecasts since the series launched on our air on Labor Day. That being said, last night’s telecast of Two and a Half Men retained 67% of the year-ago lead-in to Archer – the broadcast premiere of The Simpsons Movie (1,003 vs. 1,486) – thus, it was a positive result that Archer retained 84% its year-ago premiere.

  • Compared to Two & A Half Men, Archer eased -2% in P18-49 (986 vs. 1,003) but exhibited strong tune-in in both young men demos:  +26% M18-49 (707 vs. 562) and +75% in M18-34 (356 vs. 204).

Rank in its Basic Cable Time Period (Thursday, 1000 – 1030P): Archer ranked among the Top 5 programs in its time  period in P18-49 and all three key men demos.  In P18-49, Archer ranked #5 (986) behind Jersey Shore/MTV (5,737), Beyond Scared Straight/A&E (2,002), NBA on TNT (1,837), Fairly Legal/USA (1,427) … but ahead of Real Housewives/Bravo (968), Winter X Games/ESPN (898), Top 20 Most Shocking Moment/truTV (885), and American Dad/Adult Swim (830), to name a few.

FX for the Night: Archer, an Archer repeat, and our Two & A Half Men stack ranked FX #6 for the night in P18-49, #5 in M18-49, and #4 in M25-54.

  • Among all basic cable entertainment programs in primetime last night, Archer ranked #4 in M18-49 (707) – ahead of American Dad/Adult Swim (658), Fairly Legal/USA (629), and Jersey Shore [R]/MTV and The First 48/A&E (both 581), to name a few.

Quarter Hours were strong:  +1% in P18-49 (968/981); and +12% in M18-34 (329/370).

1100P Encore: as previously mentioned, Archer’s 1100P encore was its most-watched encore to date in P18-49 (678) … and the same goes for M18-49 (533) and M18-34 (317).

1030P [R]: also suggesting excellent sampling of Archer is that the 1030P Archer [R] (Season 1 finale) improved prior four-week time period averages in all key adult and men demos:  by +9% in P18-49 (680 vs. 624), +58% in M18-49 (493 vs. 313), +19% in P18-34 (341 vs. 287), and by double in M18-34 (252 vs. 126).

Archer Season 2 Premiere (1/27/11) HH P2+ P 18-49 M 18-49 W 18-49 P 18-34 M 18-34
Season 2, Thursday 1000 - 1030P Rtg 000's 000s Rtg 000s Rtg 000s Rtg 000s Rtg 000's Rtg 000s
Lead-in: 9:30 - 10:00P (Two and a Half Men) 1.50 1,434 1,906 0.94 1,003 1.06 562 0.82 442 0.69 379 0.75 204
Archer Season 2 Premiere 1.17 1,125 1,529 0.92 986 1.33 707 0.52 279 0.89 489 1.30 356
% Change vs. lead-in -22% -22% -20% -2% -2% +25% +26% -37% -37% +29% +29% +73% +75%
Archer Season 1 Premiere (1/14/10)
Season 1, Thursday 1000 - 1030P
Lead-in: The Simpsons Movie (HH) 1.77 1,698 2,411 1.36 1,486 1.63 887 1.08 599 1.92 1,064 2.17 602
Archer Season 1 Premiere 1.39 1,335 1,824 1.07 1,176 1.41 764 0.75 412 1.42 786 1.85 514
% Change vs. lead-in -21% -21% -24% -21% -21% -13% -14% -31% -31% -26% -26% -15% -15%
% Retention Year to Year
Lead-in (930-1000P): 2.5 Men vs. The Simpsons Movie 85% 84% 79% 69% 67% 65% 63% 76% 74% 36% 36% 35% 34%
Archer: Season 2 [P] vs. Season 1 [P] 84% 84% 84% 86% 84% 94% 93% 69% 68% 63% 62% 70% 69%
vs. Archer Season 1
Archer S1 Premiere (1/14/10) 1.39 1,335 1,824 1.07 1,176 1.41 764 0.75 412 1.42 786 1.85 514
Archer S1 Average (1/14/10 - 3/18/10) 0.78 751 1,014 0.64 698 0.86 465 0.42 233 0.86 477 1.16 324
% Change vs. Premiere -16% -16% -16% -14% -16% -6% -7% -31% -32% -37% -38% -30% -31%
% Change vs. Season 1 Average +50% +50% +51% +44% +41% +55% +52% +24% +20% +3% +3% +12% +10%
vs. Year-Ago Time Period
January 2010 (Archer, Movies) 0.93 895 1,239 0.69 755 0.85 460 0.53 295 0.86 475 1.09 303
% Change +26% +26% +23% +33% +31% +56% +54% -2% -5% +3% +3% +19% +17%
vs. FX Prime
Calendar Year to-date 1.21 1,159 1,603 0.82 876 0.98 519 0.66 357 0.79 430 0.92 250
% Change -3% -3% -5% +12% +13% +36% +36% -21% -22% +13% +14% +41% +42%
Archer Season 1 Episode Trend
3/18/10 [F] 0.59 563 757 0.46 502 0.67 362 0.25 140 0.65 359 0.91 254
3/11/10 0.79 764 1,084 0.74 811 0.95 514 0.54 298 1.00 555 1.18 328
3/4/10 0.56 539 724 0.52 564 0.72 389 0.32 176 0.85 470 1.20 335
2/18/10 0.73 702 868 0.43 474 0.63 341 0.24 133 0.47 259 0.70 194
2/11/10 0.61 581 758 0.42 456 0.61 330 0.23 126 0.59 328 0.89 247
2/4/10 0.48 459 622 0.43 474 0.61 331 0.26 143 0.60 334 0.93 260
1/28/10 0.66 636 873 0.62 683 0.84 456 0.41 227 0.82 456 1.13 313
1/21/10 0.94 899 1,230 0.84 916 1.08 586 0.60 330 1.18 653 1.61 448
1/14/10 (10:30P) 1.10 1,058 1,437 0.87 955 1.10 597 0.65 358 1.05 583 1.29 359
1/14/10 [P] 1.39 1,335 1,824 1.07 1,176 1.41 764 0.75 412 1.42 786 1.85 514
Comedy Season Premieres
Sunny S6 - 9/16/10 1.54 1,487 2,218 1.69 1,834 2.30 1,242 1.08 591 2.62 1,455 3.62 1,014
Sunny S3 - 9/13/07 1.74 1,638 2,339 1.63 1,797 1.60 871 1.66 926 2.25 1,262 2.08 583
Sunny S5 - 9/17/09 1.50 1,440 2,245 1.62 1,781 2.05 1,117 1.20 663 2.54 1,416 3.12 871
Lucky S1 - 4/8/03 2.24 1,773 2,500 1.79 1,732 2.16 1,031 1.43 701 1.61 771 2.22 531
League S2 - 9/16/10 1.20 1,159 1,714 1.28 1,388 1.87 1,009 0.69 379 1.79 994 2.77 776
Archer S1 - 1/14/10 1.39 1,335 1,824 1.07 1,176 1.41 764 0.75 412 1.42 786 1.85 514
Sunny S4 - 9/18/08 1.24 1,176 1,731 1.04 1,136 1.23 662 0.86 474 1.46 803 1.54 427
Son of the Beach S1 - 3/14/00 2.32 1,097 1,482 1.69 1,018 2.43 725 0.97 292 1.66 502 2.31 354
Archer S2 - 1/27/11 1.17 1,125 1,529 0.92 986 1.33 707 0.52 279 0.89 489 1.30 356
Sunny S2 - 6/29/06 1.42 1,257 1,642 0.93 980 1.25 648 0.63 332 0.99 512 1.27 330
Son of the Beach S3 - 6/18/02 1.36 1,058 1,372 1.00 956 1.59 755 0.42 201 0.93 431 1.41 331
Sunny S1 - 8/4/05 1.19 1,028 1,418 0.90 925 0.94 472 0.87 453 0.94 473 1.01 252
League S1 - 10/29/09 0.72 695 994 0.71 779 1.04 567 0.38 211 1.09 609 1.71 478
Louie S1 - 6/29/10 0.89 856 1,107 0.69 752 0.93 506 0.44 246 0.79 440 1.07 298
Testees - 10/9/08 0.75 710 976 0.64 700 0.83 450 0.45 249 1.01 559 1.30 361
Son of the Beach S2 - 3/13/01 1.30 780 1,020 0.91 684 1.34 498 0.48 185 0.84 309 1.33 245
 
© 2014 Tribune Digital Ventures