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TV Ratings Thursday: NBC Comedy Night Slips; Idol Stable, 'Bones' Up; $#*! Hitting the Fan?

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January 28th, 2011

Scoreboard FOX NBC CBS ABC Uni CW
Rating/Share: Adults 18-49 5.8/15 2.5/7 2.1/6 1.6/4 1.5/4 1.3/4
Rating/Share: Adults 18-34 4.7/14 3.0/9 1.2/4 1.3/4 1.6/5 1.4/4
Total Viewers (million) 17.213 5.173 9.606 5.179 3.824 3.058

Of course Fox won the adults 18-49 ratings on Thursday night.  American Idol easily topped the night with an 7.6 adults 18-49 rating, down  3% vs. last Thursday's 7.8 rating.   Thursdays for Idol are still taking a toll though, that was down 23 percent from the equivalent episode last year (Wednesday, January 20, 2010 from 8-9p) that had a 9.9 adults 18-49 rating.  Wednesday night's episode was only down 9% vs. the equivalent Tuesday a year earlier.

Bones was up 11% vs. last week to a 3.9 adults 18-49 rating, its highest rating in nearly four years (2/14/07).

Community was  flat vs. last week with a 2.2 adults 18-49 rating and Perfect Couples was down 19% to a 1.7 adults 18-49 rating. With last week's Thursday debut of  the three hour comedy block, NBC ran against repeats on ABC from 9p-11p, this week both ABC & CBS were in repeats from 9p-11p.  That didn't seem to help The OfficeParks & Recreation or 30 Rock.

'Office' was down 11% to a 4.0 adults 18-49 rating, 'Parks' was down 6% to a 3.0 and '30 Rock' was down 11% to a 2.4 adults 18-49 rating. Outsourced was the only NBC comedy up on the night, but it was only 6% to 1.9 rating.

ABC's Winter Wipeout was down 8% to a 2.4 adults 18-49 rating and with a repeat of 'Big Bang' as its lead in, $#*! My Dad Says was down 18% to a series low 2.3 adults 18-49 rating.

The Vampire Diaries returned to a 1.6 adults 18-49 rating and a 2.3 rating with women 18-34.  Nikita returned with a 1.1 adults 18-49 rating, and its best overall numbers since October, wrecking Bill's prediction that all CW shows other than TVD would pull a 0.9 adults 18-49 rating for the week. There's still a sliver of  hope for Bill in the finals if a lot of people were watching whatever preempted the CW lineup in Baltimore  and Chicago.

Late-night results are below the primetime data.

Overnight ratings for Thursday, January 27, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 7.6/21 22.27
CBS Big Bang Theory (R) 2.4/7 9.19
ABC Winter Wipeout 2.4/7 7.61
NBC Community 2.2/6 4.64
CW Vampire Diaries 1.6/4 3.46
8:30 CBS X $#*! My Dad Says 2.3/6 8.86
NBC Perfect Couples 1.7/4 3.53
9:00 NBC The Office 4.0/11 7.93
FOX Bones 3.9/10 12.15
CBS CSI (R) 2.1/6 9.67
ABC Grey's Anatomy (R) 1.5/4 4.50
CW Nikita 1.1/3 2.65
9:30 NBC Parks & Recreation 3.0/8 5.88
10:00 NBC 30 Rock 2.4/7 4.92
CBS The Mentalist (R) 1.9/5 10.12
ABC Private Practice (R) 1.0/3 3.44
10:30 NBC Outsourced 1.9/6 4.15

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.7/7 with an encore; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.8/4 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) trailed "Late Late Show" (0.5/3).

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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