ABC is Sunday’s Non-Sports Leader/Home Edition Hits Season Highs

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via ABC press note:

Up against Fox’s coverage of the NFL Pro Bowl on the evening, ABC ran as the Sunday’s #1 non-sports network in Adults 18-49, beating third-place CBS by 11% and fourth-place NBC by 62%.

  • ABC’s numbers rose up sharply week to week in Total Viewers (+2.3 million) and Adults 18-49 (+62%), while it posted its highest Sunday numbers since November with Teens 12-17 and Kids 2-11 – since 11/21/10.

During the 7 o’clock hour, ABC’s America’s Funniest Home Videos beat out its regular competition by wide margins in Adults 18-49, topping CBS’ 60 Minutes by 57% and NBC’s Dateline by 69%.

  • AFV drew its 2nd-largest audience this season and equaled a season-high with Adults 18-49.

Building audience against the NFL game during each half-hour from 8-10pm and hitting a season-high, ABC’s 2-hour Extreme Makeover: Home Edition paced well ahead of its non-sports competition among young adults, beating CBS in the time period by 35% and NBC by 125%.  In fact, ABC’s Home Edition registered as Sunday’s #1 regular program in the key young adult sales demo. The ABC unscripted series won its time period over the NFL game among key Women (W18-49/W25-54) and Kids 2-11.

  • ABC’s Home Edition posted its highest numbers this season among Adults 18-49 (tie) and Adults 18-34.   Featuring Emma Roberts and Justin Bieber as guest volunteers, Extreme Makeover: Home Edition tallied its highest Teen 12-17 and Kids 2-11 numbers in 2 years – since 1/25/09 and 1/11/09, respectively.
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