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Live+7 DVR Ratings: 'Grey's Anatomy,' 'Parenthood' Top Week's Rankings

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January 31st, 2011

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 40 such programs in the list for the week below, only about half the full schedule of new broadcast episodes.

The seventeenth week of the broadcast season (January 10-16) had Grey's Anatomy and Parenthood on top our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 41% to its Live+Same Day adults 18-49 ratings.

Grey's Anatomy also topped the absolute average viewership gained from DVR viewing, adding 2.813 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing more to the network advertising revenues or the renewal prospects of your favorite shows that the Live + Same Day ratings we had more than two weeks ago didn't already tell us. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GREY'S ANATOMY-01/13 ABC 4.3 5.8 1.5 35%
2 Modern Family-01/12 ABC 4.2 5.2 1.0 24%
3 Desperate Housewives-01/16 ABC 3.1 4.0 0.9 29%
4 PARENTHOOD-01/11 NBC 2.2 3.1 0.9 41%
5 Castle-01/10 ABC 2.1 2.9 0.8 38%
6 NCIS: LOS ANGELES-01/11 CBS 3.7 4.5 0.8 22%
7 NCIS-01/11 CBS 4.5 5.3 0.8 18%
8 BROTHERS & SISTERS-01/16 ABC 2.0 2.7 0.7 35%
9 Family Guy-01/16 FOX 3.7 4.4 0.7 19%
10 Law And Order:SVU-01/12 NBC 2.5 3.2 0.7 28%
11 V-01/11 ABC 1.9 2.6 0.7 37%
12 CSI: MIAMI-01/16 CBS 2.4 3.0 0.6 25%
13 CSI: NY-01/14 CBS 1.7 2.2 0.5 29%
14 Good Wife, THE-01/11 CBS 2.3 2.8 0.5 22%
15 Lie To Me-01/10 FOX 1.6 2.1 0.5 31%
16 Off The Map-01/12 ABC 2.3 2.8 0.5 22%
17 BACHELOR, THE-01/10 ABC 2.8 3.2 0.4 14%
18 Biggest Loser 11-01/11 NBC 3.2 3.6 0.4 13%
19 Detroit 1-8-7-01/11 ABC 1.0 1.4 0.4 40%
20 MEDIUM-01/14 CBS 1.3 1.7 0.4 31%
21 No Ordinary Family-01/11 ABC 1.5 1.9 0.4 27%
22 Simpsons-01/16 FOX 3.1 3.5 0.4 13%
23 Undercover Boss-01/16 CBS 3.4 3.8 0.4 12%
24 Wipeout-THURS-01/13 ABC 3.7 4.1 0.4 11%
25 $#*! My Dad Says-01/13 CBS 2.9 3.2 0.3 10%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PARENTHOOD-01/11 NBC 2.2 3.1 0.9 41%
2 Detroit 1-8-7-01/11 ABC 1.0 1.4 0.4 40%
3 Castle-01/10 ABC 2.1 2.9 0.8 38%
4 V-01/11 ABC 1.9 2.6 0.7 37%
5 BROTHERS & SISTERS-01/16 ABC 2.0 2.7 0.7 35%
6 GREY'S ANATOMY-01/13 ABC 4.3 5.8 1.5 35%
7 Lie To Me-01/10 FOX 1.6 2.1 0.5 31%
8 MEDIUM-01/14 CBS 1.3 1.7 0.4 31%
9 CSI: NY-01/14 CBS 1.7 2.2 0.5 29%
10 Desperate Housewives-01/16 ABC 3.1 4.0 0.9 29%
11 Law And Order:SVU-01/12 NBC 2.5 3.2 0.7 28%
12 No Ordinary Family-01/11 ABC 1.5 1.9 0.4 27%
13 CSI: MIAMI-01/16 CBS 2.4 3.0 0.6 25%
14 Modern Family-01/12 ABC 4.2 5.2 1.0 24%
15 Good Wife, THE-01/11 CBS 2.3 2.8 0.5 22%
16 Off The Map-01/12 ABC 2.3 2.8 0.5 22%
17 NCIS: LOS ANGELES-01/11 CBS 3.7 4.5 0.8 22%
18 DEFENDERS, THE-01/12 CBS 1.5 1.8 0.3 20%
19 Family Guy-01/16 FOX 3.7 4.4 0.7 19%
20 NCIS-01/11 CBS 4.5 5.3 0.8 18%
21 American Dad-01/16 FOX 1.7 2.0 0.3 18%
22 BACHELOR, THE-01/10 ABC 2.8 3.2 0.4 14%
23 Simpsons-01/16 FOX 3.1 3.5 0.4 13%
24 Biggest Loser 11-01/11 NBC 3.2 3.6 0.4 13%
25 Undercover Boss-01/16 CBS 3.4 3.8 0.4 12%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 GREY'S ANATOMY-01/13 ABC 12,150 14,963 2,813 23%
2 Castle-01/10 ABC 9,079 11,566 2,487 27%
3 NCIS-01/11 CBS 21,985 24,237 2,252 10%
4 NCIS: LOS ANGELES-01/11 CBS 18,079 20,287 2,208 12%
5 Good Wife, THE-01/11 CBS 12,297 14,390 2,093 17%
6 Desperate Housewives-01/16 ABC 10,257 12,341 2,084 20%
7 Modern Family-01/12 ABC 11,136 13,193 2,057 18%
8 PARENTHOOD-01/11 NBC 5,591 7,420 1,829 33%
9 Law And Order:SVU-01/12 NBC 8,402 10,160 1,758 21%
10 BROTHERS & SISTERS-01/16 ABC 7,075 8,788 1,713 24%
11 CSI: MIAMI-01/16 CBS 10,919 12,503 1,584 15%
12 CSI: NY-01/14 CBS 9,587 11,148 1,561 16%
13 Lie To Me-01/10 FOX 5,439 6,878 1,439 26%
14 V-01/11 ABC 5,800 7,224 1,424 25%
15 Detroit 1-8-7-01/11 ABC 5,121 6,538 1,417 28%
16 Off The Map-01/12 ABC 7,581 8,917 1,336 18%
17 Family Guy-01/16 FOX 7,056 8,301 1,245 18%
18 MEDIUM-01/14 CBS 6,615 7,772 1,157 17%
19 No Ordinary Family-01/11 ABC 5,352 6,411 1,059 20%
20 Wipeout-THURS-01/13 ABC 10,638 11,696 1,058 10%
21 DEFENDERS, THE-01/12 CBS 6,822 7,841 1,019 15%
22 Undercover Boss-01/16 CBS 13,808 14,797 989 7%
23 MIDDLE, THE-01/12 ABC 10,009 10,933 924 9%
24 $#*! My Dad Says-01/13 CBS 10,144 10,955 811 8%
25 BACHELOR, THE-01/10 ABC 8,466 9,276 810 10%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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